Senior HCP Marketing Lead for SLE Launch & Strategy

Bristol Myers Squibb; Princeton (NJ); On-site; USD 137,000 - 166,000; Full time

Benefits offered by this job

Flexible Time Off

11 paid company holidays

Paid vacation

Job summary

Bristol Myers Squibb is seeking a Senior Manager, U.S. HCP Marketing – SOTYKTU (SLE) to shape HCP strategy and readiness as we prepare for launch in SLE. You will guide branding, messaging, and tools for an effective field team and engage cross-functional partners to drive early commercial success.

The role requires strategic thinking and hands-on execution, with prior HCP marketing and launch experience being a plus, reporting to the Director, SOTYKTU SLE Indication Lead.

Qualifications

• Bachelor's degree required; MBA or advanced degree a plus.
• Minimum 3 years of industry experience (pharmaceutical/biotech or related agency).
• HCP marketing experience preferred - launch experience a plus.

Responsibilities

• Drive strategic planning and execution of select HCP marketing initiatives and tactics for SLE that support brand objectives and management of agencies/vendors.
• Ensure SLE tactical execution, including messaging and creative, is rooted in the brand strategy and HCP insights and is pulled through across key channels.
• Partner with internal stakeholders and key agency partners to deliver against targeted scope of work.
• Support internal review processes and work with external partners to ensure timely, compliant and accurate preparation of tactical projects.
• Partner with market research and analytics colleagues to ensure strategies and tactics are aligned to customer insights and optimized based on key performance indicators.

Skills

HCP marketing

Launch experience

Cross-functional collaboration

Strategic planning

Project management

Education

Bachelor's degree

MBA or advanced degree

Job description

Bristol Myers Squibb is seeking a Senior Manager, U.S. HCP Marketing – SOTYKTU (SLE) to shape HCP strategy and readiness as we prepare for launch in SLE. You will guide branding, messaging, and tools for an effective field team and engage cross-functional partners to drive early commercial success.

The role requires strategic thinking and hands-on execution, with prior HCP marketing and launch experience being a plus, reporting to the Director, SOTYKTU SLE Indication Lead.