Regional Marketing Lead, HCP Strategy & Speaker Programs

Bristol-Myers Squibb Co; United States; Híbrido; USD 166.000 - 202.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible Time Off

11 paid company holidays

Stock opportunities

Descripción de la vacante

Bristol Myers Squibb in the United States is seeking an Associate Director, Regional Marketing Specialist to lead regional brand strategies and drive cross-functional collaboration. You will coordinate advisory boards, identify HCP consultants, and manage speaker programs, ensuring compliant, on-brand messaging across the North Central region.

This role offers opportunities to influence national strategy, engage with home-office teams, and contribute to patient-focused campaigns while upholding

Formación

• Experience in regional marketing and field-based roles.
• Ability to develop and execute promotional messaging.
• Compliance with industry standards and PReP materials.

Responsabilidades

• Brand Strategy: work with cross-functional teams to provide customer insights and input on strategy, tactics, messaging, and program execution.
• Assist in identifying Healthcare Professional consultants based on approved briefs.
• Facilitate, attend and participate in advisory boards when appropriate.
• Support regional and national physician discussions focusing on disease state and on-label topics with approved messaging.
• Develop account plans for Sales Speaker Management and Engagement.
• Identify and develop HCP speakers for high-quality promotional education and ensure compliant execution of speaker programs.

Conocimientos

Brand strategy

Cross-functional teamwork

Advisory board support

Speaker management

HCP engagement

Descripción del empleo

Bristol Myers Squibb in the United States is seeking an Associate Director, Regional Marketing Specialist to lead regional brand strategies and drive cross-functional collaboration. You will coordinate advisory boards, identify HCP consultants, and manage speaker programs, ensuring compliant, on-brand messaging across the North Central region.

This role offers opportunities to influence national strategy, engage with home-office teams, and contribute to patient-focused campaigns while upholding