Senior Product Marketing Manager - Launch Strategy Lead (Hybrid)

United Therapeutics Corporation

Durham (NC)

Hybrid

USD 120,000 - 160,000

Full time

9 days ago

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Job summary

United Therapeutics Corporation seeks a Senior Product Marketing Manager (HCP) to lead end‑to‑end launch initiatives for a new PAH therapy. You will shape HCP strategy, develop core assets, and partner with cross‑functional teams to drive impactful promotions for providers and patients.

You will manage tactics from concept to dissemination, work with agencies, and help set annual brand plans while tracking KPIs and budgets.

Qualifications

2+ years in pharma/biotech/medical device marketing with PharmD degree, or
6+ years with Master’s degree, or
8+ years with Bachelor’s degree in pharma/biotech/medical device marketing.

Responsibilities

Lead HCP launch initiatives end‑to‑end and turn insights into marketing strategies.
Develop and execute tactical marketing initiatives under brand leadership.
Manage marketing tactics from conception through production and dissemination.
Collaborate with agencies and internal partners on tactics and assets.
Assist in annual marketing plan development and KPI tracking.
Oversee budget and timelines for HCP campaigns and agency of record.
Conduct market research and apply insights to HCP strategies.
Engage with key opinion leaders and professional societies.
Attend field ride‑alongs to understand audience and resource use.
Coordinate with field-based and digital teams for aligned execution.