Senior HCP Product Marketing Lead | Launch Focus

United Therapeutics; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

United Therapeutics in Durham, NC is seeking a Senior Product Manager to lead end-to-end HCP launch initiatives and translate insights into impactful marketing for a highly anticipated PAH therapy. You will partner with a cross-functional team to drive strategy, core assets, and tactical execution that reaches providers and patients.

You will own market research, KPI tracking, and collaboration with agency partners, while aligning with brand leadership to ensure successful rollout and sustained

Qualifications

• 2+ years of experience in pharmaceutical, biotech, or medical device marketing with a PharmD Degree.
• 6+ years of experience in pharmaceutical, biotech, or medical device marketing with a Master’s Degree.
• 8+ years of experience in pharmaceutical, biotech, or medical device marketing with a Bachelor's Degree.
• Self-motivated, willing to work independently and prioritize tasks.
• Excels in a fast-paced environment and possesses strong organizational skills and ability to multi-task.

Responsibilities

• Develop foundational HCP launch strategy and tactical marketing initiatives.
• Own marketing tactics from conception through development, review, production, and dissemination, coordinating with agency and internal partners.
• Assist with development of annual marketing plans under the brand lead, particularly for HCP tactical plans.
• Assist in determining and tracking KPIs for owned tactics and initiatives.
• Manage the HCP agency of record and individual project budgets and timelines.
• Assist with market research initiatives (quant/qual/advisory boards) to learn insights and apply them to HCP strategies.
• Collaborate with brand lead on managing PRB discussions and gaining exposure to the PRB process.
• Develop core launch assets and partner with sales training/leadership for rollout and execution.
• Partner with field-based and digital teams to ensure alignment and execution.
• Attend field ride-alongs to understand audience and resource utilization.
• Engage with key stakeholders and KOLs across professional societies.
• Demonstrate command of disease state, product portfolio, payer landscape.
• Communicate effectively with all stakeholders for alignment.
• Perform other duties as assigned.

Skills

Microsoft Office Suite

Education

PharmD Degree

Master's Degree

Bachelor's Degree

Job description

United Therapeutics in Durham, NC is seeking a Senior Product Manager to lead end-to-end HCP launch initiatives and translate insights into impactful marketing for a highly anticipated PAH therapy. You will partner with a cross-functional team to drive strategy, core assets, and tactical execution that reaches providers and patients.

You will own market research, KPI tracking, and collaboration with agency partners, while aligning with brand leadership to ensure successful rollout and sustained