Senior GTM Product Lead — AI-Driven Launch Architect

3E Company; Bethesda (MD); On-site; USD 140,000 - 210,000; Full time

Job summary

3E is seeking a Senior Product Go-To-Market Manager to bridge Product and Commercial teams and shape market success for AI-based solutions. You will drive end-to-end launches, define positioning, enable sales, and build scalable GTM playbooks that accelerate adoption and revenue growth across our US market.

You'll partner with Product, Marketing, Sales, Customer Success, and RevOps to create repeatable processes, monitor performance with tools like SFDC and Gong, and adapt strategies based on

Qualifications

• 4+ years of experience in product management, product strategy, or product marketing with accountability for GTM strategy and orchestration— ideally in B2B SaaS, information services, or regulatory/sustainability tech.
• Broad GTM Expertise focused on sales enablement and driving growth: strong working knowledge of product management/product launch process, sales enablement best practices, and B2B software sales process.
• AI and Commercial Tech Acumen: familiarity with tools like Claude, Jira, SFDC, Pendo, and Gong.
• Project & Stakeholder Management: strong ability to manage complex projects and drive execution across teams.
• Communication: excellent written and verbal communication skills for diverse stakeholders.
• Analytical Skills: strong market sensing, data analysis, and decision-making.
• Leadership/Influence: ability to lead cross-functional teams and drive accountability.

Responsibilities

• Partner with Product, Marketing, Sales, Commercial Operations, Customer Experience, and other teams to lead end-to-end launch planning in Jira, ensuring alignment and execution across the organization.
• Leverage our launch framework to coordinate cross-functional go-to-market efforts, including positioning, messaging, enablement, and execution planning. Collaborate with Product, Marketing, Sales, and Customer Success to deliver launches that drive adoption and revenue growth.
• Mine win/loss data, Gong conversations, customer feedback, and market trends to refine product positioning and strengthen GTM strategies.
• Develop compelling product positioning and differentiated messaging for key buyer personas while aligning with the broader solution narrative.
• Equip Sales, Account Management, and Customer teams with training, pricing guidance, sales plays, and enablement materials for market launches.
• Track KPIs through SFDC, Gong, Pendo, and other tools to measure campaign effectiveness, pipeline growth, product adoption, and customer engagement.
• Develop and execute GTM strategies to drive growth, improve processes, and build scalable ways of working for long-term success.
• Continuously evolve GTM strategies based on customer insights, market feedback, product evolution, and performance data.

Skills

Product management

Product strategy

Product marketing

GTM strategy

Sales enablement

Cross-functional leadership

Analytics

Communication

Leadership

Tools

Jira

SFDC

Pendo

Gong

Job description

3E is seeking a Senior Product Go-To-Market Manager to bridge Product and Commercial teams and shape market success for AI-based solutions. You will drive end-to-end launches, define positioning, enable sales, and build scalable GTM playbooks that accelerate adoption and revenue growth across our US market.

You'll partner with Product, Marketing, Sales, Customer Success, and RevOps to create repeatable processes, monitor performance with tools like SFDC and Gong, and adapt strategies based on