GTM Lead for AI-Driven Regulatory Solutions

3E; Kentucky; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Life insurance and disability coverage

Open PTO and parental leave

401(k) plan with company matching

Employee assistance program

Voluntary supplemental benefits

Job summary

3E in the United States is seeking a Senior Product Go-To-Market (GTM) Manager who will connect Product and Commercial teams to shape market success for AI-driven regulatory and sustainability solutions. You’ll own end-to-end launch planning, framework development, and cross-functional coordination with Product, Marketing, Sales, Customer Success, RevOps, and Enablement.

This role emphasizes scalable processes, market insights, and compelling positioning.

Qualifications

• 4+ years of experience in product management, product strategy, or product marketing with accountability for GTM strategy and orchestration— ideally in B2B SaaS, information services, or regulatory/sustainability tech.
• Broad GTM Expertise focused on sales enablement and driving growth: solid knowledge of product management/product launch process, sales enablement best practices, and B2B software sales.
• AI and Commercial Tech Acumen: familiarity with key technologies including Jira, SFDC, Pendo, and Gong.
• Project & Stakeholder Management: strong PM skills to manage complex projects and drive execution across teams.
• Communication: excellent written and verbal communication skills to effectively communicate with various stakeholders.
• Analytical Skills: strong market sensing skills with data-driven decision making.
• Leadership/Influence: ability to lead and motivate cross‑functional teams.

Responsibilities

• Lead end-to-end launch planning in Jira across Product, Marketing, Sales, Customer Success, RevOps, and Enablement.
• Coordinate cross-functional go-to-market efforts including positioning, messaging, enablement, and execution planning.
• Mine win/loss data, Gong conversations, customer feedback, and market trends to refine product positioning and GTM strategy.
• Develop compelling product positioning and differentiated messaging for key buyer personas.
• Equip Sales and Customer teams with training, pricing guidance, sales plays, and enablement materials.
• Track campaign performance, pipeline growth, product adoption, and customer engagement using SFDC, Gong, and Pendo.
• Develop and execute go-to-market strategies that drive growth and scalable processes.
• Continuously evolve GTM strategies based on customer insights and product evolution.

Skills

GTM strategy

Sales enablement

Cross-functional collaboration

Communication

Analytical skills

Leadership/Influence

AI awareness

Tools

Jira

SFDC

Pendo

Gong

Job description

3E in the United States is seeking a Senior Product Go-To-Market (GTM) Manager who will connect Product and Commercial teams to shape market success for AI-driven regulatory and sustainability solutions. You’ll own end-to-end launch planning, framework development, and cross-functional coordination with Product, Marketing, Sales, Customer Success, RevOps, and Enablement.

This role emphasizes scalable processes, market insights, and compelling positioning.