Senior GTM Lead - Now on Now

ServiceNow; United States; Remote; USD 140,000 - 210,000; Full time

Job summary

ServiceNow is seeking an senior GTM leader to drive Now on Now campaigns and field activation. You will partner across Sales, Solution Consulting, Product Marketing, Marketing, and Customer Success to scale engagement with executive audiences and strategic customers.

You will translate internal AI-enabled transformations into compelling customer stories, develop scalable GTM assets, and measure impact through dashboards to inform strategic decisions.

Qualifications

• Experience: 10+ years in GTM strategy, solution consulting, product marketing, sales strategy, customer engagement, or related enterprise technology roles.
• GTM: Experience designing and running programs linking product capabilities, customer needs, and field sales motions.
• ServiceNow knowledge: strong understanding of the platform, portfolio, and value proposition.
• Executive engagement: proven ability to work with senior executives and sales leaders.
• Storytelling: ability to translate complex technology into clear business narratives.
• Cross-functional leadership: lead across Sales, Solution Consulting, Product, Marketing, Customer Success.

Responsibilities

• Drive GTM execution and field activation for Now on Now initiatives across executive briefings, workshops, events, and other motions.
• Design scalable GTM motions to increase customer engagement and build partnerships across orgs.
• Create demand by identifying opportunities where internal transformation and AI capabilities drive strategic conversations.
• Build practitioner and executive communities to share how ServiceNow uses its platform and AI to transform businesses.
• Translate customer zero experiences into compelling stories tied to outcomes and priorities.
• Develop reusable GTM assets and enablement for Sales and field teams.
• Track business impact with dashboards and insights on engagement and outcomes.
• Improve the engagement model to expand reach and reduce friction.

Skills

Go-to-market strategy

Solution consulting

Product marketing

Sales strategy

Customer engagement

Executive engagement

Storytelling

Cross-functional leadership

Education

Bachelor's degree

MBA preferred

Job description

ServiceNow is seeking an senior GTM leader to drive Now on Now campaigns and field activation. You will partner across Sales, Solution Consulting, Product Marketing, Marketing, and Customer Success to scale engagement with executive audiences and strategic customers.

You will translate internal AI-enabled transformations into compelling customer stories, develop scalable GTM assets, and measure impact through dashboards to inform strategic decisions.