Senior Director, GTM Enablement — Enterprise AI Growth

Moveworks; Santa Clara (CA); Hybrid; USD 220,000 - 397,000; Full time

Benefits offered by this job

Equity

Health plans

401(k) plan

ESP P

Job summary

ServiceNow is seeking a Sr. Director of GTM Enablement within the Moveworks-enabled Employee Experience unit in Santa Clara. You will own the enablement strategy across GTM and lead managers to design, deliver, and measure programs that accelerate sales and presales success.

You’ll partner with regional leadership, leverage a range of delivery formats, and drive certifications and events to build capabilities. Strong communication, instructional design, and analytics are essential for impact.

Qualifications

• 10–15 years' experience in building global enablement programs and managing global sales enablement teams, including enterprise field enablement across all sellers.
• Proven ability to scope, design, deliver, and measure effectiveness of strategic enablement programs.
• Strong facilitation and presentation skills for executives; ability to garner support for new ideas.
• Expertise in creating intuitive, memorable, and visually appealing assets.
• Exceptional attention to detail, organization, and ability to manage multiple projects and resolve roadblocks.
• Strong written and oral communication skills; ability to distill complex information clearly.
• Familiarity with instructional design principles and creating on-demand learning content (e-learnings, walkthroughs, LMS modules).
• Experience supporting sales enablement efforts (pitch decks, collateral, battlecards, plays).
• Collaborative mindset with cross-functional work with Sales, Product Marketing, Product Management, and other stakeholders.
• In-depth understanding of sales and technical delivery teams with value-based selling.
• Strong analytical capabilities in defining metrics and evaluating results.
• Proficiency with GTM tools like Office 360, Google Workspace, Notion, Gong.
• Team-oriented planner and decisive executor.
• Willingness to learn and give/receive feedback.
• Proactive attitude; able to roll up sleeves to deliver results.
• Ability to travel.

Responsibilities

• Author and drive our GTM Ecosystem enablement strategy with GTM leadership to identify keys to success.
• Lead a team of enablement managers who design, develop, and implement tailored enablement programs.
• Partner with GTM Ecosystem and regional teams to identify gaps and deploy scalable learning strategies.
• Leverage classroom, online, and blended formats focusing on traditional sales and technical pre-sales enablement.
• Design on-demand content and training sessions; build enablement assets; deliver as needed for sales and presales.
• Coach managers and regional leadership to ensure consistent execution and capability building.
• Leverage global program insights to drive knowledge and skills development across regions.
• Prioritize third-party training and events; plan and deliver Sales Kickoffs and other initiatives.
• Build and manage a certification program to assess knowledge pre- and post-sessions.
• Continuously gather feedback and iterate enablement programs for measurable impact.

Skills

Global enablement

Sales enablement

Facilitation

Content design

Attention to detail

Communication

Instructional design

Sales materials

Collaboration

Analytics

GTM tools

Travel readiness

Tools

Office 360

Google Workspace

Notion

Gong

Job description

ServiceNow is seeking a Sr. Director of GTM Enablement within the Moveworks-enabled Employee Experience unit in Santa Clara. You will own the enablement strategy across GTM and lead managers to design, deliver, and measure programs that accelerate sales and presales success.

You’ll partner with regional leadership, leverage a range of delivery formats, and drive certifications and events to build capabilities. Strong communication, instructional design, and analytics are essential for impact.