Senior GTM Lead - Demand Gen & Audience Strategy (Remote)

Jobgether; United States; Remote; USD 138,000 - 207,000; Full time

Benefits offered by this job

Remote work: US-remote

Health insurance

401(k) matching

Dental and vision coverage

Flexible paid time off

Bonus and equity opportunities

Job summary

Jobgether is seeking a strategic Growth Marketing Lead to own go-to-market plans for our property care and pest control software. You will partner with Product to translate roadmaps into positioning, launches, and measurable outcomes, while driving full-funnel demand generation and pipeline acceleration.

You will oversee budgets, forecast performance, and optimize programs across paid media, content, email, SEO, and social channels.

Qualifications

• 3-5 years in demand generation, growth marketing, or go-to-market roles with full-funnel ownership.
• Proven ability to build, scale, and optimize inbound pipeline programs.
• Go-to-market strategies, product positioning, and launch plans with Sales and Product teams.
• Strong analytical thinking: funnel metrics, attribution, forecasting.
• Excellent communication and executive presence to influence senior leadership.

Responsibilities

• Own go-to-market strategy for property care and pest control software. Align positioning, audiences, launches, and expansion.
• Lead product marketing and launches with Product Management for clear ownership and measurable outcomes.
• Drive full-funnel demand generation to meet revenue targets.
• Manage pipeline planning, budgets, and forecast performance.
• Strengthen inbound pipeline with campaigns, content, offers, and nurturing.
• Optimize marketing channels and collaboration across teams to maximize pipeline efficiency.
• Improve lead conversion with scoring, routing, SLAs, and attribution.
• Partner with Sales leadership to ensure pipeline coverage and alignment with campaigns.
• Monitor funnel health and present performance insights to senior leadership.
• Lead through influence across channel teams, Product, Sales, and Revenue Operations.

Skills

Go-to-market strategy

Demand generation

Cross-functional collaboration

Executive communication

Leadership

B2B SaaS awareness

Job description

Jobgether is seeking a strategic Growth Marketing Lead to own go-to-market plans for our property care and pest control software. You will partner with Product to translate roadmaps into positioning, launches, and measurable outcomes, while driving full-funnel demand generation and pipeline acceleration.

You will oversee budgets, forecast performance, and optimize programs across paid media, content, email, SEO, and social channels.