Senior GTM Experience & Strategy Lead

PowerToFly; Austin (TX); On-site; USD 152,000 - 244,000; Full time

Job summary

Visa is seeking a Senior Manager, Sales Experience GTM & Strategy to lead Go-to-Market, enablement and adoption across the customer journey. You will partner with sales, marketing, product, and other teams to create a unified experience for Visa users and align tools, content, and processes across the tool ecosystem.

The role requires translating strategy into clear communications, enablement materials, adoption plans, and cross-functional engagement while ensuring consistency and global

Qualifications

• 4+ years of experience in GTM strategy, enablement, internal communications, or product marketing.
• Strong understanding of GTM teams and commercial priorities.
• Exceptional written and verbal communication skills.
• Experience creating internal communications, enablement materials, executive decks, launch plans, or strategic narratives.
• Strong project management and stakeholder management skills.
• Ability to synthesize complex information and turn it into simple, actionable messaging.
• Comfort working with senior leaders and cross-functional teams.
• Strong judgment, attention to detail, and ability to operate in a fast-paced environment.

Responsibilities

• Define and drive GTM strategies for Customer Journey across marketing, sales, and customer service.
• Partner with Marketing and Sales teams to develop positioning, messaging, value propositions, and adoption strategies.
• Drive GTM and enablement efforts by defining use cases, value, success metrics, and rollout plans.
• Own the strategic oversight of user-facing tools impact on the user Journey.
• Help translate GTM strategy into clear narratives, messaging, and execution materials.
• Support the development of strategic plans, leadership updates, internal presentations, and decision-making materials.
• Work alongside leadership to clarify objectives, define audiences, and shape the communication approach for major GTM initiatives.
• Help connect day-to-day team activities to broader GTM priorities and company goals.
• Coordinate with design team to apply user-centered design principles to optimize sales experiences.
• Champion modular, scalable tooling based on consistent standardized usability testing.
• Drive automation and personalization of sales tools – maintaining global consistency while respecting regional nuances.
• Design and run a scalable internal feedback loop that captures insights from GTM teams and translates them into meaningful input for Product and GTM strategy.
• Coordinate reporting & analytics to be shared with cross-functional teams for feedback transparency.
• Serve as a key connection point between internal users, customer-facing teams, and Product to ensure product development is informed by real-world field experience.
• Identify patterns in user feedback, customer needs, adoption blockers, and user signals, and turn them into concise, actionable recommendations.
• Partner with stakeholders and users to inform roadmap discussions, launch readiness, enablement priorities, and change management plans.
• Ensure feedback is not only collected, but synthesized, prioritized, communicated, and closed-looped with the teams who provided it.
• Help improve the quality, relevance, and impact of product development by bringing the voice of internal users and customer-facing teams into the right forums at the right time.
• Lead change management efforts to transition sellers from legacy tools to new platforms.
• Collaborate with GTM and Sales Excellence leads to ensure readiness and feedback loops for new releases.
• Develop & execute communication strategies and standards that resonate with sellers and stakeholders.
• Drive adoption of GTM priorities, strategic initiatives, new motions, positioning, operating principles, and behavioral changes.
• Build adoption plans that help teams understand what is changing, why it matters, and how they should respond.
• Identify potential barriers to adoption and develop enablement or communication strategies to address them.
• Partner with frontline managers and cross-functional leaders to reinforce key messages and behaviors.

Skills

GTM strategy

Enablement

Internal communications

Product marketing

Communication skills

Project management

Executive communication

Stakeholder management

Analytical thinking

Job description

Visa is seeking a Senior Manager, Sales Experience GTM & Strategy to lead Go-to-Market, enablement and adoption across the customer journey. You will partner with sales, marketing, product, and other teams to create a unified experience for Visa users and align tools, content, and processes across the tool ecosystem.

The role requires translating strategy into clear communications, enablement materials, adoption plans, and cross-functional engagement while ensuring consistency and global