GTM Change Enablement Senior Principal

Workday; United States; Presencial; USD 180.000 - 290.000; Jornada completa

Descripción de la vacante

Workday, Inc. is seeking an experienced Change Enablement professional to lead the GTM transformation program within our Strategy and Business Operations team.

The role focuses on enabling adoption across CRM, quote-to-cash, and the broader GTM platform ecosystem used by Sales, Customer Success, and Marketing. The ideal candidate will bring a track record of enabling complex GTM or CRM changes and a strong point of view on AI-driven GTM workflows, shaping enablement design with strategic

Formación

• Experience enabling complex GTM or CRM systems change.
• Strong understanding of GTM workflows and AI-enabled capabilities.

Responsabilidades

• Own the change enablement strategy for the GTM transformation program, defining the overall approach, sequencing, and readiness plan that aligns with milestones.
• Serve as a senior spokesperson for change enablement to GTM leadership and key stakeholders, building networks to secure sponsorship and alignment.
• Shape objectives and approach for critical GTM initiatives, determining the right methodology and engagement model.
• Define persona-based enablement campaigns for GTM audiences to ensure messaging and training resonate.
• Champion the responsible use of AI in enablement and GTM tools, including AI-assisted selling and forecasting.

Conocimientos

Change enablement

GTM systems

CRM

Stakeholder management

AI in GTM

Descripción del empleo

Your work days are brighter here.

We're obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we're shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you'll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We're in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you'll do meaningful work with Workmates who've got your back. In return, we'll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you've found a match in Workday, and we hope to be a match for you too.

About the Team

It's fun to work in a company where people truly believe in what they're doing. At Workday, we're committed to bringing passion and focus to the business of enterprise applications. We work hard, and we're serious about what we do. But we like to have a good time, too. In fact, we run our company with that principle in mind every day: One of our core values is fun.

Business Technology(BT) in Workday continues its mission to deliver unparalleled value to our business partners and customers. The Strategy and Business Operations team works with stakeholders within BT and outside to define, align on, and implement the strategic programs and operations. The team is also responsible for standardizing program methodologies, tools and operations/metrics across the BT organization to provide a unified experience to business stakeholders and customers.

About the Role

We're looking for an experienced Change Enablement professional to serve as the senior voice for change and adoption across our Go-to-Market (GTM) systems landscape - including CRM, quote-to-cash, and the broader GTM platform ecosystem that our Sales, Customer Success, and Marketing teams rely on every day. As a P6 Senior Principal, Individual Contributor, your immediate focus will be the enablement strategy for our GTM transformation program, a critical, high-visibility initiative reshaping how GTM teams sell, service, and grow our business.

This role works on issues that directly impact selling success and addresses future-state GTM concepts, systems, and ways of working - not just the next release. You'll exercise wide latitude in determining the objectives and approach for critical, ambiguous assignments, and you'll build formal networks with key decision makers across GTM leadership, Business Technology, and Program Management, often serving as a spokesperson for change enablement in front of senior and executive stakeholders. As an expert in the field, you'll apply deep change management and GTM systems knowledge to resolve critical issues and shape broad-reaching enablement design - operating with greater autonomy and strategic scope than a typical senior manager-level role, and without formal people management responsibility.

A track record of enabling complex GTM or CRM systems change, a sharp instinct for what will and won't land with sales and customer-facing teams, and a strong point of view on how AI is transforming GTM workflows (from AI-assisted selling to forecasting and service) are all critical to success here.

About You

Responsibilities

• Own the change enablement strategy for the GTM transformation program, defining the overall approach, sequencing, and readiness plan that aligns with the program's milestones and business outcomes.
• Serve as a senior spokesperson and trusted advisor for change enablement to GTM leadership (Sales, Customer Success, Marketing, RevOps) and Business Technology stakeholders, building formal networks with key decision makers to secure sponsorship and alignment.
• Exercise wide latitude in shaping objectives and approach for critical, often ambiguous GTM systems initiatives - determining the right methodology, sequencing, and engagement model rather than following a predefined playbook.
• Define persona-based enablement campaigns tailored to distinct GTM audiences (e.g., Account Executives, SDRs, Customer Success Managers, Sales Leaders, Marketing Ops) to ensure messaging, training, and support resonate with how each group actually works.
• Champion the responsible use of AI in both the enablement approach and the GTM systems being adopted - using generative AI to accelerate content creation and personalization, and helping GTM teams understand and adopt AI-driven capabilities (e.g., AI-assisted selling, forecasting, or service tools) introduced through