Senior GTM Change Activation Lead

Salesforce; San Francisco (CA); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce seeks a Senior Manager for GTM Change Activation to orchestrate strategic, high-visibility transformations across the enterprise. You will design activation plans at launch, align sales strategy with transformation programs, and ensure organizational readiness for rapid pivots.

The role emphasizes executive communication, cross-functional collaboration, and the ability to deliver non-standard changes that drive measurable business value.

Qualifications

• 9+ years of experience in corporate transformation, strategy and delivery.
• GTM & Sales Strategy Acumen: experience with go-to-market functions and revenue operations.
• Transformation Expertise: track record of large-scale non-standard changes.
• Strategic Problem Solving: ability to tackle ambiguity and pivot quickly.
• Executive Communication: ability to influence senior leadership and present complex strategies clearly.

Responsibilities

• Lead end-to-end delivery of complex GTM transformations and translate objectives into activation plans.
• Drive behavioral and policy transformation across sales processes and organizational readiness for pivots.
• Act as an internal strategy consultant to define problems and design holistic solutions.
• Architect change and delivery playbooks merging program management with change methodologies.
• Build cross-functional partnerships with sales leaders and enablement teams to drive alignment and mitigate risks.
• Define metrics to measure adoption and GTM performance post-launch.

Skills

GTM & Sales Strategy

Strategic Problem Solving

Transformation Expertise

Executive Communication

Education

Degree or equivalent

Job description

Salesforce seeks a Senior Manager for GTM Change Activation to orchestrate strategic, high-visibility transformations across the enterprise. You will design activation plans at launch, align sales strategy with transformation programs, and ensure organizational readiness for rapid pivots.

The role emphasizes executive communication, cross-functional collaboration, and the ability to deliver non-standard changes that drive measurable business value.