GTM Activation & Transformation Leader

Socket.dev

Indiana (PA)

On-site

USD 143,000 - 217,000

Full time

8 days ago

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Job summary

Salesforce is seeking a Senior Manager of GTM Change Activation to architect and drive strategic, high-visibility GTM transformations. You will align sales strategy, delivery, and enterprise transformation to ensure readiness at launch.

This role sits at the intersection of strategy, program delivery, and change management. You will lead complex activation programs, influence senior leaders, and define metrics to measure value and adoption across GTM motions.

Qualifications

9+ years of experience in corporate transformation, strategy and delivery or complex organizational change management.
Proven GTM and sales strategy experience with revenue operations understanding.
Strong track record of large-scale, non-standard changes.

Responsibilities

Lead strategic GTM activation: end-to-end delivery of complex GTM transformations with clear activation strategies.
Drive behavioral and policy transformation to prepare teams for pivots.
Problem solve with agility as an internal strategy consultant.
Architect change and delivery playbooks merging program management with change methodologies.
Influence and partner cross-functionally with sales leaders and enablement teams.
Measure business value with adoption and GTM performance metrics.