Senior GTM Strategy & Marketing Integration Leader

Kaiser Permanente; Oakland (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Kaiser Permanente is seeking a senior Marketing Consultant VI to lead end-to-end marketing strategy and launch readiness for priority growth initiatives including mergers, market launches, and ancillary products. The role requires translating business ambitions into audience insights, value propositions, and multi-channel plans with enterprise and regional collaboration to ensure alignment and execution.

The position emphasizes disciplined planning, ROI measurement, and delivering measurable

Qualifications

• Five+ years in a leadership role in marketing or related field.
• Bachelor’s degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, or related field; ten+ years of marketing/communications experience may substitute for degree.

Responsibilities

• Lead end-to-end marketing strategy and launch readiness for priority initiatives (mergers & acquisitions, market/service launches).
• Coordinate with enterprise and regional teams to align strategy, assets, approvals, and execution plans.
• Drive messaging, brand expression, and stakeholder alignment across channels and partners.

Skills

Ambiguity/Uncertainty Management

Attention to Detail

Decision Making

Cross-Group Collaboration

Influencing Others

Problem Solving

Teamwork

Education

Bachelor’s degree in Marketing

Job description

Kaiser Permanente is seeking a senior Marketing Consultant VI to lead end-to-end marketing strategy and launch readiness for priority growth initiatives including mergers, market launches, and ancillary products. The role requires translating business ambitions into audience insights, value propositions, and multi-channel plans with enterprise and regional collaboration to ensure alignment and execution.

The position emphasizes disciplined planning, ROI measurement, and delivering measurable