Director of GTM Activation & Growth (Remote)

Workwhisper; United States; On-site; USD 145,000 - 160,000; Full time

Benefits offered by this job

Competitive salary

Stock options

401(k)

Unlimited PTO

Learning & development programs

Parental leave

Job summary

InMarket is seeking a Director, GTM Marketing – Activation to lead go-to-market strategy for Activation products. You will own positioning, messaging, and pipeline acceleration, partnering with Sales and business leadership to drive revenue outcomes.

The role requires hands-on cross-functional leadership, a data-driven approach, and the ability to translate complex product capabilities into market value. Remote-US candidates considered with strong collaboration across teams.

Responsibilities

• Own GTM Marketing Strategy for Activation
• Develop and execute the GTM plan aligned to Activation revenue goals
• Refine positioning and messaging to clearly differentiate in a competitive landscape
• Translate product updates and innovations into market-ready narratives
• Ensure consistent messaging across sales materials, content, and campaigns
• You are accountable for how Activation shows up in the market.
• Work closely with Activation leadership to align on growth priorities
• Partner with Sales leaders to identify pipeline needs and field gaps
• Participate in business reviews and align marketing support accordingly
• Translate sales feedback into messaging and competitive adjustments
• Marketing must be embedded in business decision-making.
• Manage structured launch processes for new Activation features and packages
• Partner with Enablement to ensure readiness and adoption
• Coordinate with Demand Generation and Sales Marketing on rollout plans
• Track launch performance and adjust quickly
• Commercialization must be structured and measurable.
• Align demand programs to Activation priorities
• Partner with Demand Generation to increase qualified pipeline
• Monitor performance metrics and optimize campaigns
• Support account-based marketing initiatives for priority segments
• Content & Partner Marketing
• Brand & Communications
• Demand Generation
• Sales Marketing
• Sales Enablement
• Marketing Operations
• Clear, differentiated Activation positioning
• Structured and consistent launch execution
• Measurable pipeline growth tied to Activation priorities
• Strong alignment with Activation leadership and Sales
• Improved seller confidence in Activation solutions

Job description

InMarket is seeking a Director, GTM Marketing – Activation to lead go-to-market strategy for Activation products. You will own positioning, messaging, and pipeline acceleration, partnering with Sales and business leadership to drive revenue outcomes.

The role requires hands-on cross-functional leadership, a data-driven approach, and the ability to translate complex product capabilities into market value. Remote-US candidates considered with strong collaboration across teams.