Senior Growth PM — Self-Serve PLG for DevTools

Doppler; Oregon; Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Premium health insurance

Unlimited PTO (3 weeks minimum)

Upward mobility

Learning & Development stipend

Wealth advisor

401k

Pregnancy & family leave

Fertility & adoption benefits

Equal compensation

Job summary

Doppler is seeking a Growth-focused Product leader to own the self-serve engine from first visit to paying customers. You’ll run experiments that lift ARR and shape the pre-signup and activation journey for developers and teams using Doppler.

You’ll collaborate across product, growth marketing, and sales to drive lifecycle messaging, onboarding, and product adoption, while scaling the growth organization and shaping pricing strategy.

Qualifications

• 5+ years in product management, with at least 3 years owning a self-serve or PLG funnel end to end at a B2B SaaS company.
• Hands-on use of AI coding tools and a point of view on the AI agent ecosystem.
• A track record of experiments that measurably moved revenue or conversion.

Responsibilities

• Own self-serve revenue metrics (visit-to-signup, signup-to-activation, free-to-paid conversion, trial conversion).
• Shape pre-signup experiences with marketing on website, pricing page, and demo forms.
• Define activation signals and measure time-to-value from signup to first secret synced and integration running.
• Own upgrade paths, pricing decisions, and checkout experiences to drive revenue growth.
• Build and scale an experimentation practice with clear success criteria and tooling.
• Collaborate with product, growth marketing, and sales to align lifecycle messaging and onboarding.
• Help guide the growth team’s structure, hiring, and processes to accelerate impact.

Skills

Growth

Product management

PLG

A/B testing

SQL

Education

Bachelor's degree in a relevant field

Tools

PostHog

Statsig

LaunchDarkly

Amplitude

Job description

Doppler is seeking a Growth-focused Product leader to own the self-serve engine from first visit to paying customers. You’ll run experiments that lift ARR and shape the pre-signup and activation journey for developers and teams using Doppler.

You’ll collaborate across product, growth marketing, and sales to drive lifecycle messaging, onboarding, and product adoption, while scaling the growth organization and shaping pricing strategy.