Senior Product Manager, CRO - Paid Acquisition & Onboarding

Capitolis; Atlanta (GA); Hybrid; USD 160,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, vision + HSA

401k match

Unlimited PTO

Parental and caregiving leave

WFH flexibility

Professional development stipends

Mental health resources

Stock/equity considerations

On-site meals & snacks

Employee resource groups

Job summary

Greenlight is hiring a Senior Product Manager, Conversion Rate Optimization, to own the conversion journey from paid ads to first purchase on greenlight.com. Lead a high-velocity CRO program, optimize landing pages, plans and onboarding, and drive multi-channel experimentation with cross-functional teams.

You will define tracking, run statistically sound tests, and report KPIs to senior leadership while collaborating with Growth Product, Growth Marketing, and Analytics to improve acquisition and

Qualifications

• 6 to 8+ years in product management, growth or CRO, incl. 3+ years owning consumer acquisition funnels.
• Proven CRO track record with experiment-driven conversion gains across acquisition, signup or onboarding funnels.
• Paid marketing expertise: landing page strategy, funnel stages, and how paid channels affect on-site conversion.
• Customer-first UX with research and testing.
• Hands-on experience with Optimizely or a comparable platform: designing statistically sound tests.
• Experience optimizing how products, plans and pricing are presented and compared.
• Strong analytical skills: SQL, analytics tools; proficient with Mixpanel/GA4.
• MarTech/tracking experience (GTM, Segment); write specs and QA implementations.

Responsibilities

• Own the full-funnel CRO roadmap for paid traffic, tied to registration and paid-subscription targets.
• Match each landing page to ad intent, audience and channel; tailor messaging by segment and source.
• Turn funnel stages into a multi-channel acquisition testing strategy with Growth Product/Marketing.
• Identify and size drop-off using funnel analytics and user research.
• Streamline path from landing to registration and KYC; add trust signals without hurting conversion.
• Improve plan presentation and comparisons to sharpen competitive position.
• Build and prioritize an experiment backlog scored on impact, effort and confidence.
• Design and run statistically sound A/B and multivariate tests across landing pages, signup, onboarding and upsell.
• Manage setup/QA/traffic allocation/readouts; maintain test velocity with available traffic.
• Share results to inform Product, Marketing, Brand and Lifecycle strategy.
• Define tracking from landing through activation; ensure clean data flow to lifecycle systems.
• Report KPIs to leadership: conversion rate, session-to-registration, registration-to-paid and retention.

Skills

CRO track record

Paid marketing expertise

Landing page strategy

UX research

Optimizely

SQL

Mixpanel GA4

MarTech tracking

Leadership

Cross-functional collaboration

Tools

Optimizely

GTM

Segment

GA4

Mixpanel

Job description

Greenlight is hiring a Senior Product Manager, Conversion Rate Optimization, to own the conversion journey from paid ads to first purchase on greenlight.com. Lead a high-velocity CRO program, optimize landing pages, plans and onboarding, and drive multi-channel experimentation with cross-functional teams.

You will define tracking, run statistically sound tests, and report KPIs to senior leadership while collaborating with Growth Product, Growth Marketing, and Analytics to improve acquisition and