Senior Growth & Performance Marketing Lead

Scribd, Inc.; Houston (TX); Hybrid; USD 113,000 - 200,000; Full time

Benefits offered by this job

Scribd Flex (flexible work model)

Health, dental, and vision coverage

Mental health support and disability

Generous paid time off and holidays

Parental leave and family benefits

Retirement matching and equity

Learning and development opportunities

Wellness and home office stipends

Access to Scribd suite of products

Job summary

Scribd, Inc. is seeking a Senior Director of Performance Marketing to lead paid and organic channels across a multi-brand portfolio. You will own strategy, budgets, and attribution, partnering with product, brand, and creative teams to drive growth and efficiency.

The role requires 6+ years in performance marketing with proven leadership, plus deep expertise in paid search, paid social, affiliate, SEO, and data-driven decision making. Equity and comprehensive benefits offered.

Qualifications

• 6+ years of experience running performance marketing channels, managing meaningful paid budgets in-house at a B2C company.
• 2+ years of direct people management experience.
• Strong understanding of best practices in digital marketing, particularly paid search, paid social, and affiliate. Working knowledge of SEO and LLM visibility.
• Strong command of marketing unit economics and financial concepts such as LTV/CAC, with a solid understanding of marketing attribution and incrementality. Experience with MMM is a plus.
• Experience owning or evaluating marketing technology, such as ad management, SEO monitoring, or attribution tooling.
• Analytical mindset with the ability to interpret and apply data insights.
• Comfortable using AI tools in everyday marketing work, from testing and reporting to creative production.
• Solid understanding of creative best practices, with experience collaborating between marketing buying and creative teams.
• Excellent communication and collaboration skills, comfortable working across a multi-brand portfolio.
• Customer-obsessed mindset.

Responsibilities

• Own strategy across paid and organic discovery: paid search, paid social, affiliate, SEO, and how we show up in LLM-driven search, setting that strategy in alignment with product and brand marketers. Allocate budget across performance channels to drive growth.
• Manage and develop the team of channel owners, fostering a culture of learning and performance.
• Lead attribution and reporting across paid and organic channels, using data-driven insights to reallocate spend and optimize ROI continuously.
• Partner with brand marketers on integrated campaigns, pairing brand storytelling with performance channels to drive awareness and acquisition together.
• Work with creative to produce assets that drive strong engagement and conversion.
• Test new and emerging channels beyond this core set, looking for market opportunities we haven't yet captured.

Skills

Performance marketing

People management

Digital marketing

Marketing economics

Marketing attribution

AI tools

Creative collaboration

Communication

Tools

Ad management tools

SEO monitoring

Attribution tooling

Job description

Scribd, Inc. is seeking a Senior Director of Performance Marketing to lead paid and organic channels across a multi-brand portfolio. You will own strategy, budgets, and attribution, partnering with product, brand, and creative teams to drive growth and efficiency.

The role requires 6+ years in performance marketing with proven leadership, plus deep expertise in paid search, paid social, affiliate, SEO, and data-driven decision making. Equity and comprehensive benefits offered.