Growth Marketing Lead – Multi-Brand Performance

Scribd, Inc.; Washington; Hybrid; USD 113,000 - 200,000; Full time

Benefits offered by this job

Scribd Flex

Comprehensive benefits

Equity + retirement match

Learning & development

Wellness stipends

Product access

AI tools access

Job summary

Scribd, Inc. is seeking a results-driven Performance Marketing Leader to own cross-channel discovery across Everand, Fable, and Scribd. You’ll guide paid search, paid social, affiliate, SEO, and LL M-based strategies, building a high-performing team focused on growth and efficiency.

You will collaborate with product and brand teams, optimize budgets, and leverage data-driven insights to maximize ROI while expanding brand reach across multiple markets.

Qualifications

• 6+ years of performance marketing experience in a B2C company.
• 2+ years of direct people management.
• Strong knowledge of marketing unit economics and attribution.

Responsibilities

• Own strategy across paid and organic discovery: paid search, paid social, affiliate, SEO, and LL M-driven search.
• Manage and develop the team of channel owners, fostering a culture of learning and performance.
• Lead attribution and reporting across paid and organic channels, using data-driven insights to reallocate spend and optimize ROI.
• Partner with brand marketers on integrated campaigns to drive awareness and acquisition.
• Collaborate with creative to produce assets that drive engagement and conversions.

Skills

Performance marketing

People management

Paid search

Paid social

Affiliate marketing

Analytics

SEO basics

Tools

Ad management

SEO monitoring

Attribution tooling

MMM

Job description

Scribd, Inc. is seeking a results-driven Performance Marketing Leader to own cross-channel discovery across Everand, Fable, and Scribd. You’ll guide paid search, paid social, affiliate, SEO, and LL M-based strategies, building a high-performing team focused on growth and efficiency.

You will collaborate with product and brand teams, optimize budgets, and leverage data-driven insights to maximize ROI while expanding brand reach across multiple markets.