Senior Growth Marketing Manager

Scribd, Inc.; Phoenix (AZ); On-site; USD 113,000 - 200,000; Full time

Benefits offered by this job

Scribd Flex

Health, dental, and vision coverage

Mental health support and disability

Generous paid time off

Parental leave & family support

Retirement matching & equity

Learning & development programs

Wellness & home office stipend

Scribd product access

AI tools access

Job summary

Scribd, Inc. is seeking a senior performance marketing leader to own strategy across paid and organic channels. You will manage a team, partner with brand marketers, and optimize ROI through data-driven insights and testing in a fast-growing, multi-brand environment.

You will collaborate with creative, drive acquisition, and explore emerging channels while ensuring customer-centric growth. An in-person presence is expected in the US in line with Scribd Flex.

Qualifications

• 6+ years of experience running performance marketing channels, managing meaningful paid budgets in-house at a B2C company.
• 2+ years of direct people management experience.
• Strong understanding of best practices in digital marketing, particularly paid search, paid social, and affiliate; working knowledge of SEO and LLM visibility.
• Strong command of marketing unit economics and financial concepts such as LTV/CAC, with understanding of marketing attribution and incrementality; MMM experience is a plus.
• Experience owning or evaluating marketing technology, such as ad management, SEO monitoring, or attribution tooling.
• Analytical mindset with ability to interpret and apply data insights.
• Comfortable using AI tools in everyday marketing work, from testing and reporting to creative production.
• Solid understanding of creative best practices, with experience collaborating between marketing buying and creative teams.
• Excellent communication and collaboration skills, comfortable working across a multi-brand portfolio.
• Customer-obsessed mindset.

Responsibilities

• Own strategy across paid and organic discovery: paid search, paid social, affiliate, SEO, and how we show up in LLM-driven search; allocate budget across performance channels to drive growth.
• Manage and develop the team of channel owners, fostering a culture of learning and performance.
• Lead attribution and reporting across paid and organic channels, using data-driven insights to reallocate spend and optimize ROI.
• Partner with brand marketers on integrated campaigns, pairing brand storytelling with performance channels to drive awareness and acquisition together.
• Work with creative to produce assets that drive strong engagement and conversion.
• Test new and emerging channels beyond this core set, looking for market opportunities we haven't yet captured.

Skills

Performance marketing

People management

Data-driven decision making

AI in marketing

Communication & collaboration

Customer focus

Tools

Ad tech tools

SEO monitoring tools

Attribution tooling

Job description

Scribd, Inc. is seeking a senior performance marketing leader to own strategy across paid and organic channels. You will manage a team, partner with brand marketers, and optimize ROI through data-driven insights and testing in a fast-growing, multi-brand environment.

You will collaborate with creative, drive acquisition, and explore emerging channels while ensuring customer-centric growth. An in-person presence is expected in the US in line with Scribd Flex.