Senior Performance Marketing Manager | Equity

Scribd, Inc.; San Diego (CA); On-site; USD 137,000 - 211,000; Full time

Benefits offered by this job

Scribd Flex (flexible work model)

Health, dental, vision coverage

Paid time off & holidays

Equity and retirement matching

Learning and development

Job summary

Scribd, Inc. is seeking a senior performance marketing leader to own strategy across paid and organic channels, including paid search, paid social, and SEO.

You will guide a team of channel owners, optimize ROAS with attribution insight, and partner with brand teams on integrated campaigns. The role requires expertise in marketing economics, MMM, and AI-enabled marketing tools, with strong collaboration across creative and product teams.

Qualifications

• 6+ years of experience running performance marketing channels, managing meaningful paid budgets in-house at a B2C company.
• 2+ years of direct people management experience.
• Strong understanding of best practices in digital marketing, particularly paid search, paid social, and affiliate. Working knowledge of SEO and LLM visibility.
• Strong command of marketing unit economics and financial concepts such as LTV/CAC, with a solid understanding of marketing attribution and incrementality. Experience with Media Mix Modeling (MMM) is a plus.
• Experience owning or evaluating marketing technology, such as ad management, SEO monitoring, or attribution tooling.
• Analytical mindset with the ability to interpret and apply data insights.

Responsibilities

• Own strategy across paid and organic discovery: paid search, paid social, affiliate, SEO, and how we show up in LLM‑driven search, setting that strategy in alignment with product and brand marketers.
• Allocate budget across performance channels to drive growth.
• Manage and develop the team of channel owners, fostering a culture of learning and performance.
• Lead attribution and reporting across paid and organic channels, using data‑driven insights to reallocate spend and optimize return on investment continuously.
• Partner with brand marketers on integrated campaigns, pairing brand storytelling with performance channels to drive awareness and acquisition together.
• Work with creative to produce assets that drive strong engagement and conversion.
• Test new and emerging channels beyond this core set, looking for market opportunities we haven't yet captured.

Skills

Digital marketing

PPC

Analytics

AI tools

Tools

Ad management tools

SEO monitoring

Attribution tooling

Job description

Scribd, Inc. is seeking a senior performance marketing leader to own strategy across paid and organic channels, including paid search, paid social, and SEO.

You will guide a team of channel owners, optimize ROAS with attribution insight, and partner with brand teams on integrated campaigns. The role requires expertise in marketing economics, MMM, and AI-enabled marketing tools, with strong collaboration across creative and product teams.