Chief Growth Marketer - B2B SaaS, PLG, Data-Driven

Octopus HR; Texas; On-site; USD 130,000 - 160,000; Full time

Job summary

A leading construction technology firm is looking for a Head of Marketing to drive growth and optimize marketing strategies. The ideal candidate has substantial experience in B2B SaaS, with a focus on product-led growth, and the ability to lead a small team while collaborating across various departments. Exceptional storytelling and analytical skills are crucial for this high-impact role spanning marketing strategy and execution.

Qualifications

• 8+ years in B2B SaaS marketing, with 3+ owning product-led growth motions.
• Strong understanding of LTV:CAC ratios and funnel modeling.
• Proven ability to double pipeline within 12-18 months.
• Hands-on and strategic; capable of crafting copy and insights.
• Excellent storytelling and executive communication skills.

Responsibilities

• Own positioning, GTM strategy, and full-funnel execution.
• Lead demand generation and paid media campaigns.
• Craft persona-specific narratives for optimization.
• Redesign website and establish event-based tracking.
• Define metrics and optimize self-serve and assisted funnels.
• Create high-conversion content and manage thought leadership.

Skills

B2B SaaS marketing

Product-led growth

LTV:CAC ratios

Funnel modeling

Lead scoring frameworks

Conversion rate optimization

SEO

ABM

Paid marketing

Community engagement

Tools

GA4

HubSpot

Segment

Mixpanel

Looker

Job description

Our client provides the fastest, most accurate platform for General Contractors, Sub-Contractors, Suppliers, and Construction Service Providers to spot early, viable projects. Our AI engine delivers real-time, 100% coverage of public & private construction opportunities, commercial to industrial, concept to completion. We turn raw project signals into actionable, relationship-ready intelligence that drives revenue for the built-world.

Role Snapshot

Our client is looking for a growth-minded, data-obsessed, builder-leader who thrives at the intersection of marketing, analytics, and revenue. As Head of Marketing, you'll own our positioning, GTM strategy, and full-funnel execution, turning the platform into the default starting point for construction business development. You'll report to the CEO, lead a small team (plus agencies/freelancers), and build a high-performance growth engine aligned to customer LTV, CAC efficiency, and funnel optimization.

What You'll Tackle

• Funnel Math: Demand Gen & Paid Media

Lead with a quantitative POV, CAC/LTV lens, always. Test, iterate, and scale campaigns across paid social, search, and traditional channels with transparent ROI and attribution tracking.

Messaging & Positioning
Craft persona-specific narratives rooted in customer data and behavior insights. Regularly A/B test positioning variants to optimize downstream conversion and retention.

Website & Conversion Pages
Lead a redesign focused on journey-stage conversion (cold to MQL to SQL). Establish event-based tracking and heatmap analysis to boost engagement and form-fill rates.

Growth Engine (PLG + Sales-Assisted)
Define activation metrics and optimize self-serve + assisted funnels using funnel modeling, cohort analysis, and retention curve insights. Implement in-product experiments to accelerate expansion and upsell.

GTM Launch Playbooks
Build repeatable, data-backed GTM templates for new geos, segments, and features. Track and report performance across top-of-funnel (TOFU) through closed-won.

Content & Thought Leadership
Create SEO- and lead score-informed content calendars. Distribute high-conversion media (founder-authored POVs, event recaps, podcasts) across organic and paid channels.

Events & Field Marketing
Design geo-targeted campaigns to lift pre-event brand recall. Benchmark MQL and pipeline contribution per event to refine investments.

Brand & Community Presence
Expand into new digital platforms and embed our client in industry conversations. Ensure brand consistency and track brand lift across community efforts.

What Makes You a Fit

• 8+ years in B2B SaaS marketing, with 3+ owning product-led growth motions

Strong understanding of LTV:CAC ratios, funnel modeling, lead scoring frameworks, and conversion rate optimization

Proven ability to position complex technical products for multiple stakeholders and double pipeline within 1218 months

Hands-on and strategic: you can write crisp copy in the morning, brief designers by noon, and present LTV insights to the board by EOD

Deep channel experience: SEO, lifecycle, ABM, paid, field, and partner marketing

Fluent in tools like GA4, HubSpot, Segment, Mixpanel, and Looker; data comes first, always

Collaborative team leader who recruits A-players and partners well with sales, product, and customer success

Excellent storytelling and executive comms skills; comfortable as the external face of the company

• Category-defining product with clear PMF, strong retention, and paying customers

Backed by top construction execs & investors with a runway to dominate North America

High-impact role on a tight-knit leadership team: your blueprint becomes the company's marketing playbook