Senior Digital Strategy Lead | Brand & Content Systems

Salt Digital Recruitment; New York (NY); Hybrid; USD 121,500 - 148,500; Full time

Job summary

Salt Digital Recruitment is seeking a Senior Strategist in New York City. This hybrid position allows for significant client interaction and agency impact without the red tape. The ideal candidate will lead brand strategies, site launches, and develop strategic guidelines across Health & Wellness, CPG, and Entertainment sectors.

With at least 6 years of agency experience, you will be a key player shaping creative strategies and content ecosystems. Your contributions will significantly influence both client and agency growth.

Qualifications

• 6+ years in a digital or creative agency with a strong track record in CPG (Beauty, Health, or Wellness).
• Experience in developing brand positioning and campaign execution.
• Ability to bridge strategy across digital and creative domains.

Responsibilities

• Lead strategic brand initiatives across multiple clients.
• Build scalable content systems and frameworks.
• Define user journeys for website launches.
• Act as a strategic contact for media and SEO integration.
• Develop measurement frameworks connecting creative to business goals.
• Present and grow client relationships.

Skills

Brand strategy

Creative strategy

Content strategy

SEO knowledge

Performance measurement

Client relationship management

Job description

Salt Digital Recruitment is seeking a Senior Strategist in New York City. This hybrid position allows for significant client interaction and agency impact without the red tape. The ideal candidate will lead brand strategies, site launches, and develop strategic guidelines across Health & Wellness, CPG, and Entertainment sectors.

With at least 6 years of agency experience, you will be a key player shaping creative strategies and content ecosystems. Your contributions will significantly influence both client and agency growth.