Senior Marketing Lead - Growth, Brand & Digital

MS Shift, Inc.; New York (NY); Presencial; USD 120 000 - 180 000; Tempo integral

Resumo da oferta

MS Shift, Inc. in New York, NY seeks a Senior Marketing Manager to lead the marketing function, develop strategies, and optimize campaigns for brand awareness, lead generation, and customer engagement.

The role requires 8+ years in marketing, strong digital, SEO/SEM, analytics skills, and experience with tools like Google Analytics, HubSpot, and Canva. Collaboration with sales and a fast-paced environment are part of the job.

Qualificações

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 8+ years of experience in marketing, preferably in hospitality.
• Strong understanding of digital marketing, SEO/SEM, and social media strategies.
• Proficiency in marketing tools such as Google Analytics, HubSpot, Mailchimp, or equivalent.
• Excellent communication, leadership, and project management skills.

Responsabilidades

• Develop and execute comprehensive marketing plans aligned with business goals.
• Conduct market research to identify trends, customer needs, and competitive insights.
• Define and track KPIs to measure marketing effectiveness.
• Brand Management & Content
• Oversee brand messaging, ensuring consistency across all platforms.
• Create compelling content for blogs, social media, email marketing, and website.
• Manage and enhance online presence through SEO, SEM, and social media strategies.
• Campaign Management
• Plan and execute digital marketing campaigns (Google Ads, social media, email marketing).
• Optimize lead generation and conversion through targeted advertising and landing pages.
• Collaborate with sales teams to align marketing strategies with business objectives.
• Analytics & Reporting
• Track, analyze, and report on marketing performance using tools like Google Analytics and CRM platforms.
• Make data-driven decisions to improve campaign effectiveness and monitor ROI.

Conhecimentos

Marketing strategy

Digital marketing

SEO/SEM

Content creation

Analytics

Leadership

Project management

B2B/B2C marketing

Communication

Formação académica

Bachelor's degree in Marketing/Business Administration or related field

Ferramentas

Google Analytics

HubSpot

Mailchimp

Adobe Creative Suite

Canva

Descrição da oferta de emprego

MS Shift, Inc. in New York, NY seeks a Senior Marketing Manager to lead the marketing function, develop strategies, and optimize campaigns for brand awareness, lead generation, and customer engagement.

The role requires 8+ years in marketing, strong digital, SEO/SEM, analytics skills, and experience with tools like Google Analytics, HubSpot, and Canva. Collaboration with sales and a fast-paced environment are part of the job.