Marketing Manager

Salt Digital Recruitment; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Salt Digital Recruitment in New York is looking for a seasoned marketing professional to lead consumer engagement strategies and manage media planning. This role requires over 7 years of consumer goods experience and expertise across digital, social, and e-commerce platforms.

The ideal candidate will have excellent writing skills, be proficient in tools like Google Analytics and Shopify, and be skilled in optimizing brand awareness and conversion rates. Strong collaboration with creative teams is essential.

Qualifications

• 7+ years of consumer goods experience from either corporate or agency side.
• Expertise in managing media across all platforms with a strong focus in digital, social, and e-commerce.
• Excellent writing, editing, and communication skills.

Responsibilities

• Lead the development and execution of full‑funnel consumer engagement strategies.
• Responsible for all media planning and execution across digital, social, and other platforms.
• Monitor and optimize ROAS / ROIs across all full‑funnel media platforms.

Skills

Consumer goods experience

Digital media management

E-commerce expertise

Strong writing skills

Data management tools proficiency

Tools

Google Analytics

Meta Business Suite

Amazon Vendor

Shopify

Job description

Responsibilities

Lead the development and execution of full‑funnel consumer engagement strategies, driving awareness, consideration, and conversion for the brand.

Responsible for all media (owned, earned, paid) planning and execution across digital, social, and other growing platforms.

Partner with creative teams to deliver compelling, consumer‑focused content, customized across platforms.

E‑commerce: Ensure brand and product information is optimized for conversion rate and is inclusive of brand content creation, product descriptions & imagery.

Determine marketing programs, execute tailored media placements, constantly optimizing with real‑time data.

Website and Social Media Channels: Partner with internal teams and manage external agencies for content creation and optimization, improving user experience.

Lead and partner with agencies across media (digital, social), e‑commerce, creative, and PR/influencer.

Monitor and optimize ROAS / ROIs across all full‑funnel media platforms including digital, social, E‑Commerce, etc.

Requirements

• Has 7+ years of consumer goods experience from either corporate or agency side.
• Expertise in managing media across all platforms with a strong focus in digital, social, and e‑commerce (ex: Amazon).
• Focused on how to make more people aware and talk about the brand, through branded content, media, partnerships, experiences, and influencers.
• Excellent writing, editing, and communication skills.
• Proficient in Microsoft Office, e‑commerce providers, Amazon Vendor, advertising platforms, Shopify, and data management and reporting tools (i.e., Google Analytics, Meta Business Suite, BlackBird, Acorn‑i, Criteo).