Senior Growth Marketing Lead - NA ABM & Field

Fluence; Houston (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Fluence, a global leader in energy storage and optimization software, seeks a Senior Growth Marketing Manager for the North America team. You will bridge data-driven growth with ABM, driving pipeline and revenue through strategic activation across priority accounts and segments.

The role requires 5–8+ years in B2B demand generation, with a strong background in campaign management, CRM, and marketing automation.

Qualifications

• 5-8+ years of experience in B2B demand generation, growth marketing, or integrated campaign management.
• Bachelor’s in marketing or related discipline.
• Proven experience translating global strategy into local growth marketing programs and setting field activation strategy.
• Demonstrated success collaborating with B2B sales and business development teams to co-design outreach playbooks and deliver pipeline metrics.
• Hands-on experience with CRM systems, marketing automation platforms, and intent tools.
• Equal parts strategic planner and tactical executor who enjoys building programs from concept through deployment and analysis.
• Highly organized and proficient at managing multiple projects at the same time.
• Excellent communication, presentation, and analysis skills.
• Entrepreneurial mindset and ability to adapt in a rapidly changing environment.

Responsibilities

• Campaign activation: translate global campaigns and product launches into North America activation plans.
• Field marketing strategy: prioritize events, trade shows, and regional activations with ROI measurement.
• Growth execution: prioritize ideal customer profiles and target account prioritization for North America.
• Cross-functional collaboration: work with product marketing, brand, and sales to align insights and messaging.
• Marketing success metrics: own North America outcomes including pipeline and revenue contribution.

Skills

B2B demand generation

growth marketing

integrated campaign management

CRM systems

marketing automation platforms

intent tools

analytical skills

communication skills

Education

Bachelor's in marketing or related discipline

Tools

CRM systems

Marketing automation platforms

Intent tools

Job description

Fluence, a global leader in energy storage and optimization software, seeks a Senior Growth Marketing Manager for the North America team. You will bridge data-driven growth with ABM, driving pipeline and revenue through strategic activation across priority accounts and segments.

The role requires 5–8+ years in B2B demand generation, with a strong background in campaign management, CRM, and marketing automation.