Senior Field Marketing Leader - ABM & Pipeline Growth

Bloom Energy; Houston (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

Bloom Energy seeks a strategic, data-driven Senior Manager, Field Marketing to lead integrated programs that drive pipeline and accelerate revenue across key customer segments. Based in San Jose, CA, the role focuses on ABM, regional campaigns, events, and direct mail to move accounts through the sales pipeline.

The ideal candidate brings best practices from software B2B marketing and thrives in environments blending strategic thinking with hands-on execution.

Qualifications

• BS/BA degree and 8+ years of experience in B2B Field Marketing role.
• Proven success in building pipeline and accelerating revenue within enterprise sales environments.
• Experience with ABM strategy and execution, particularly for technical or complex sales cycles.
• Proficient with marketing automation, CRM, and attribution platforms such as HubSpot, 6Sense, Salesforce.
• Grasp of digital marketing channels, including paid media, email.
• Excellent cross-functional collaboration skills.
• Ability to handle moving parts, switch gears quickly, and juggle many projects.

Responsibilities

• Multi-Channel Campaigns: develop data-driven campaigns for target accounts; build events and regional programs to drive pipeline.
• End to End Results & Sales Toolkits: write and develop multi-touch programs, emails, landing pages, direct mail, ABM tactics, ads, and sales enablement.
• Full Scope Event Ownership: planning, forecasting, project management, vendor management, data tracking, SFDC/HubSpot setup and maintenance.
• Program Management & Ownership: collaborate across marketing, sales, and design to generate content and reports.
• Marketing & Sales Alignment: align resources to maximize integrated efforts and support shared goals.
• Sales Partnership & Voice of Field Team: work with sales to understand accounts and build field events and ABM programs.
• Budget & ROI: manage budget, report quarterly results, and optimize campaigns.
• Account-based marketing: develop and execute ABM strategy for high-value segments.

Skills

B2B Field Marketing

Pipeline development

ABM strategy

Marketing automation

CRM and attribution

Cross-functional collaboration

Analytics and metrics

Education

BS/BA degree

Tools

HubSpot

6sense

Salesforce

Job description

Bloom Energy seeks a strategic, data-driven Senior Manager, Field Marketing to lead integrated programs that drive pipeline and accelerate revenue across key customer segments. Based in San Jose, CA, the role focuses on ABM, regional campaigns, events, and direct mail to move accounts through the sales pipeline.

The ideal candidate brings best practices from software B2B marketing and thrives in environments blending strategic thinking with hands-on execution.