Senior Field Marketing Leader | ABM & Pipeline Growth

101 Bloom Energy; Concord (NH); On-site; USD 164,000 - 236,000; Full time

Job summary

Bloom Energy seeks a strategic Senior Manager, Field Marketing to lead integrated programs that drive pipeline and accelerate revenue across key customer segments. You will orchestrate ABM campaigns, regional events, and targeted field activities in collaboration with sales, RevOps and design teams.

Based in San Jose, CA, the role blends strategic planning with hands-on execution, leveraging HubSpot, 6Sense, and Salesforce to measure impact and optimize ROI while ensuring flawless event

Qualifications

• BS/BA degree with 10+ years in B2B Field Marketing.
• Proven success in building pipeline and accelerating revenue in enterprise settings.
• Experience with ABM and complex tech/sales cycles.

Responsibilities

• Lead multi-channel campaigns and regional field programs to generate and accelerate pipeline.
• Own end-to-end event planning, vendor management, and post-event follow-up.
• Develop playbooks, nurture scripts, and collateral for sales enablement.
• Ensure leads meet SLAs and drive conversions through handoff to sales.
• Collaborate with marketing, sales, and RevOps to optimize ROI.

Skills

ABM strategy

Marketing automation

CRM

HubSpot

Salesforce

Data-driven

Cross-functional collaboration

Analytics

Education

BS/BA degree

Tools

HubSpot

6Sense

Salesforce

Job description

Bloom Energy seeks a strategic Senior Manager, Field Marketing to lead integrated programs that drive pipeline and accelerate revenue across key customer segments. You will orchestrate ABM campaigns, regional events, and targeted field activities in collaboration with sales, RevOps and design teams.

Based in San Jose, CA, the role blends strategic planning with hands-on execution, leveraging HubSpot, 6Sense, and Salesforce to measure impact and optimize ROI while ensuring flawless event