Senior Growth Marketing Lead — Donor Acquisition & Community

Oath; New York (NY); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Health insurance

Equity package

401(k) matching

Flexible PTO

Office 3 days/week in

Job summary

Oath is seeking a growth marketer in New York to run paid media and peer-to-peer programs, building a donor community and driving sign-ups. You will own budgets, run tests, and report results to leadership with a 70/30 emphasis on paid and community initiatives.

Lead campaigns across Meta, Google, and emerging platforms, set targets, and collaborate with Email, Social, and Partnerships teams. Strong nonprofit fundraising and data-driven decision making are expected.

Qualifications

• 6+ years in paid digital, performance marketing, or digital fundraising (nonprofit/political/advocacy).
• Experience managing large budgets with strong ROI and targets.

Responsibilities

• Own the donor journey from first impression to sign-up and beyond.
• Plan, launch, and optimize campaigns across Meta, Google, and emerging platforms.
• Lead campaign ideation and brief designers, writers, and creators.
• Build and manage peer-to-peer texting and donor-to-donor campaigns.
• Report weekly spending, CPA, conversion, and retention by channel.

Skills

Paid digital marketing

Performance marketing

Fundraising

Budget management

Analytics / data-driven

Tools

HubSpot

Job description

Oath is seeking a growth marketer in New York to run paid media and peer-to-peer programs, building a donor community and driving sign-ups. You will own budgets, run tests, and report results to leadership with a 70/30 emphasis on paid and community initiatives.

Lead campaigns across Meta, Google, and emerging platforms, set targets, and collaborate with Email, Social, and Partnerships teams. Strong nonprofit fundraising and data-driven decision making are expected.