Growth Marketing Lead: Paid Media & Attribution

GiveDirectly, Inc.; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

GiveDirectly in the United States is seeking a growth marketing professional to own the paid media program across Meta, Google, YouTube, and TikTok. You will manage upper-funnel buys and run the program end to end.

You will build attribution and forecasting models to scale donor acquisition, run tests across creative, audience, and landing pages, and report bi-weekly. The ideal candidate has 3–5+ years of growth or performance marketing with paid media budget ownership and deep platform

Qualifications

• 3–5+ years in growth or performance marketing with paid media budget ownership.
• Strong ability to test-and-learn and optimize campaigns across platforms.

Responsibilities

• Own paid media strategy across Meta, Google, YouTube, and TikTok.
• Manage upper-funnel buys and run the paid program end to end.
• Build attribution and forecasting models to scale donor acquisition.
• Run tests across creative, audience, and landing pages, and report bi-weekly.

Skills

Paid media management

Growth marketing

Data-driven decision making

Cross-platform optimization

Tools

Meta Ads

Google Ads

YouTube Ads

TikTok Ads

Job description

GiveDirectly in the United States is seeking a growth marketing professional to own the paid media program across Meta, Google, YouTube, and TikTok. You will manage upper-funnel buys and run the program end to end.

You will build attribution and forecasting models to scale donor acquisition, run tests across creative, audience, and landing pages, and report bi-weekly. The ideal candidate has 3–5+ years of growth or performance marketing with paid media budget ownership and deep platform