Growth Manager, Paid Media & Donor Growth

GIVEDIRECTLY UK; United States; Remote; USD 85,000 - 115,000; Full time

Job summary

GiveDirectly is seeking a Growth Manager, Paid Media to own paid media strategy across Meta, Google, YouTube, and TikTok, driving donor acquisition and revenue for the Individual Giving team. The role requires a hands-on leader who can launch campaigns without agency support and translate data into scalable decisions.

The ideal candidate has 3–5+ years in growth or performance marketing, manages multi-million budgets, and collaborates with Brand and Marketing to align upper-funnel and conversion

Qualifications

• - 3–5+ years in growth or performance marketing with a proven track record running paid media to a conversion or revenue target.
• - Experience managing a paid media budget of at least US$5M a year with strong performance measurement.
• - A genuine test-and-learn habit spanning multivariable testing across creatives, audiences, and landing pages.
• - Strong written communication and ability to own creative direction of ads, with a eye for design (Figma/Canva).

Responsibilities

• Own paid media strategy and performance to achieve growth and brand goals across Meta, Google, YouTube, and TikTok.
• Manage top-of-funnel brand ads, including creative direction and development.
• Monitor spend, pacing, CPA, and reallocate budget based on performance.
• Run a continuous test-and-learn program across audiences, creative, channels, and landing pages.
• Build standardized attribution and dashboards linking campaign, website, and CRM data.

Skills

Growth marketing

Paid media

Data-driven

Cross-channel

Non-profit experience

Tools

WordPress

Salesforce

PostHog

Google Analytics

Tableau

Zendesk

Ahrefs

Job description

GiveDirectly is seeking a Growth Manager, Paid Media to own paid media strategy across Meta, Google, YouTube, and TikTok, driving donor acquisition and revenue for the Individual Giving team. The role requires a hands-on leader who can launch campaigns without agency support and translate data into scalable decisions.

The ideal candidate has 3–5+ years in growth or performance marketing, manages multi-million budgets, and collaborates with Brand and Marketing to align upper-funnel and conversion