Donor Growth Leader: Data-Driven Acquisition (Remote)

American Federation for Children; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

The American Federation for Children is hiring a growth leader to own end‑to‑end donor acquisition across paid search, paid social, direct mail, and new channels. You will drive experimentation, forecast CAC, and guide in‑house media buying with two specialists reporting to you.

You’ll work closely with lifecycle, creative, and analytics teams to scale impact nationwide. In this role you will shape SEO/AI search strategies, optimize donor journeys, and deliver AI-assisted performance reporting

Qualifications

• 8+ years in growth or performance marketing with scalable acquisition.
• Hands-on with diagnosing and resolving account issues in-platform.
• Solid understanding of CAC, LTV, and attribution limits with forecasting.
• Experience optimizing conversion journeys across pages and channels.
• Experience managing large media budgets and account structures.

Responsibilities

• Own donor acquisition end to end across all channels with clear CAC forecasts.
• Own experimentation with landing pages, donor flow, and platform tests.
• Set paid media strategy, budget allocation, and measurement.
• Lead two paid media specialists and define priorities.
• Own the Q1 2027 launch with seed audiences and disciplined scaling.
• Collaborate with Lifecycle, implementation marketing, and creative teams.
• Shape SEO and AI search strategy with the CMO and Content lead.
• Provide AI-assisted reporting with a clear performance narrative.

Skills

Growth marketing

Account optimization

CAC/LTV analysis

AI analytics

Conversion rate optimization

Budget management

Communication to board

Fundraising/DR experience

Tools

GA4

Google Tag Manager

Conversions API

Server-side tracking

Segment CDP

Snowflake

Sigma BI

Iterable

Unbounce

Semrush

VWO

Job description

The American Federation for Children is hiring a growth leader to own end‑to‑end donor acquisition across paid search, paid social, direct mail, and new channels. You will drive experimentation, forecast CAC, and guide in‑house media buying with two specialists reporting to you.

You’ll work closely with lifecycle, creative, and analytics teams to scale impact nationwide. In this role you will shape SEO/AI search strategies, optimize donor journeys, and deliver AI-assisted performance reporting