Remote Growth Manager, Paid Media for Donor Acquisition

GiveDirectly, Inc.; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

GiveDirectly is seeking a Growth Manager, Paid Media, to own paid media across Meta, Google, YouTube and TikTok. The role reports to the Director of Individual Giving and works closely with Brand/Marketing to align upper-funnel campaigns with revenue goals.

You will manage all paid acquisition for Individual Giving, build tracking/attribution systems, and grow both one-time and monthly giving. This is a fully remote role with team collaboration across countries.

Qualifications

• 3+ years in growth or performance marketing with a track record in paid media to revenue targets.
• Experience managing a paid media budget of at least US$5M/year with strong measurement discipline.
• Strong test-and-learn habit with multivariable testing across creative, audience, messaging, and landing pages.
• Excellent written communication and ability to own creative direction of ads.
• Experience with tracking and attribution to share detailed reports with senior management.

Responsibilities

• Own paid media strategy and performance to achieve growth and brand goals across Meta, Google, YouTube, and TikTok.
• Develop and execute paid digital fundraising strategy to acquire donors and grow revenue.
• Run top‑of‑funnel brand ads, including contracting and creative direction for campaigns.
• Manage daily paid investments, monitor spend, CAC, and reallocate budget as needed.
• Lead a continuous test‑and‑learn program across audiences, channels, and landing pages.
• Provide strategic budget recommendations to leadership based on performance data.
• Grow one-time and monthly giving through paid campaigns and optimize donor journeys.

Skills

Growth marketing

Paid media management

Budget optimization

Testing & optimization

Creative direction

Data analysis

Communication

Project management

Brand awareness

Tracking & attribution

Tools

Figma

Canva

Google Analytics

PostHog

Tableau

Salesforce

WordPress

Job description

GiveDirectly is seeking a Growth Manager, Paid Media, to own paid media across Meta, Google, YouTube and TikTok. The role reports to the Director of Individual Giving and works closely with Brand/Marketing to align upper-funnel campaigns with revenue goals.

You will manage all paid acquisition for Individual Giving, build tracking/attribution systems, and grow both one-time and monthly giving. This is a fully remote role with team collaboration across countries.