Growth Marketing Lead

EngineersOfAI; San Francisco (CA); Hybrid; USD 180,000 - 300,000; Full time

Job summary

Anthropic in San Francisco, CA is hiring a Growth Marketing Lead to own and scale performance marketing across self-serve and enterprise products, including Claude. You will define channel strategy, run end-to-end campaigns, and partner with product, data science, and brand teams to drive demand and growth.

The role requires leading a growth function, 10+ years in growth marketing at tech companies, strong experimentation, and the ability to work with engineers and AI initiatives to move metrics

Qualifications

• 10+ years in growth or performance marketing at high-growth tech firms.
• Led growth marketing function with team, budget, and KPIs.
• Experience with self-serve or product-led B2B and consumer growth.
• Strong experimentation and incrementality skills; can analyze data.
• Clear written communication to non-marketers and executives.
• Technical background or ability to work with engineering teams.
• Experience with AI in growth marketing.

Responsibilities

• Own global performance marketing channel strategy across all channels.
• Execute end-to-end growth campaigns from hypothesis to scale.
• Build campaigns for consumers, developers, and businesses.
• Own self-serve and product-led B2B demand for Team, Enterprise and API.
• Partner with Data Science on incrementality and attribution.
• Drive experimentation and scalable playbooks across markets.
• Collaborate with Growth Product and Growth Engineering on experiments.
• Work with Brand and Product Marketing to accelerate creative output.
• Summarize insights for senior leadership and shape the roadmap.

Skills

Growth marketing leadership

Cross-channel marketing

Experimentation & incrementality

Data-driven

Communication

Technical background

Product-led / self-serve

AI experience

Job description

About Anthropic

Anthropic's mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

The Growth team helps people discover, adopt, and become successful on Claude. Product managers, engineers, designers, data scientists and marketers work together as one team across every product and plan: Pro, Max, Team, Enterprise, as well as the API for developers. Growth marketing sits within this unified Growth team, and is responsible for performance marketing, lifecycle, and SEO.

We are hiring a Growth Marketing Lead to own and scale our performance marketing efforts. This leader will define channel strategy across self-serve and sales-assisted journeys, develop programs for distinct customer segments, and own measurable impact from demand creation through customer growth.

Key responsibilities

• Own our global performance marketing channel strategy across all channels, including forecasting, planning, audience targeting, and budget pacing
• Execute growth campaigns end-to-end across acquisition, activation, and retention, from hypothesis through launch and scale
• Build campaigns and programs for consumers, developers, and businesses
• Own self-serve and product-led B2B demand generation for Team, Enterprise and the API, and partner with Enterprise Marketing and GTM on sales-assisted demand
• Partner closely with Data Science on incrementality, holdouts, attribution, lifetime value and payback
• Drive experimentation and incrementality measurement, translating results into scalable playbooks across markets, segments, and sales motions
• Work with Growth Product and Growth Engineering on top-of-funnel experiments, tracking and the marketing stack, so campaigns do not stop at the click
• Work with Brand, Content and Product Marketing to get high-quality creative out much faster, and take what works in core markets international
• Turn complex analysis into clear recommendations for senior leadership, shape the long-term roadmap, and lead and grow the growth marketing team

Minimum qualifications

• Have 10+ years in growth or performance marketing at high-growth technology companies with a self-serve or product-led motion
• Have led a growth marketing function, owning the team, budget, and KPIs across multiple channels, and have been hands-on in the work recently
• Have driven self-serve and product-led B2B demand generation as well as consumer growth, and have partnered well with enterprise marketing and sales teams
• Are rigorous about experimentation and incrementality, can pull and check your own numbers, and can hold your own with data scientists
• Reason from first principles, push through blockers and ship, and bring partner teams along while you do it
• Communicate clearly in writing and can explain marketing performance to non-marketers and executives
• Technical background or ability to work effectively with engineering teams
• Already use AI to work faster and better, have a point of view on how it changes growth marketing, and are excited about Anthropic's mission

Preferred qualifications

• Have marketed to developers or other technical audiences, or worked on an AI product
• Experience across both SEO and lifecycle, in addition to performance marketing
• Experience working on products with dual B2C and B2B funnels
• Experience working on consumer subscription businesses
• Founder background

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role's On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary: