Growth Marketing Lead at Anthropic

Creative Boom Ltd.; San Francisco (CA); Hybrid; USD 320,000 - 400,000; Full time

Benefits offered by this job

Competitive compensation

Equity donation matching

Generous leave

Flexible hours

Office space

Visa sponsorship

Job summary

Anthropic is seeking a Growth Marketing Lead to own and scale performance marketing across Claude products and APIs. The role sits in the Growth team with product managers, engineers, designers, data scientists and marketers working together on self-serve and sales-assisted journeys.

The successful candidate will set channel strategy, run experiments, and lead a team responsible for demand generation, activation and retention.

Qualifications

• 10+ years in growth or performance marketing at fast-growing technology companies with self-serve or product-led models.
• Experience leading a growth marketing function with responsibility for team, budget and KPIs across multiple channels.

Responsibilities

• Set global performance marketing strategy for all channels, forecasts, plans, audience targeting and budget pacing.
• Run growth campaigns from hypothesis to launch, covering acquisition, activation and retention.
• Build campaigns for consumers, developers and businesses.
• Lead self-serve and product-led B2B demand generation for Team, Enterprise and API; collaborate with Enterprise Marketing and GTM on sales-assisted demand.
• Partner with Data Science on incrementality, attribution, lifetime value and payback.
• Run experiments and create playbooks that scale across markets and segments.
• Collaborate with Growth Product and Growth Engineering on top-of-funnel experiments and tracking.
• Coordinate with Brand, Content and Product Marketing to accelerate creative output and scale successful approaches.

Skills

Growth leadership

Performance marketing

PLG demand gen

Data science collaboration

Experimentation mindset

Cross-functional teamwork

Technical background

AI in marketing

Executive communication

Education

Bachelor's degree

Job description

The role

Anthropic is hiring a Growth Marketing Lead to own and scale its performance marketing. The role sits in the Growth team, where product managers, engineers, designers, data scientists and marketers work as one group across every Claude product and plan: Pro, Max, Team, Enterprise and the API for developers. Growth marketing covers performance marketing, lifecycle and SEO. You would set channel strategy for both self-serve and sales-assisted journeys, build programmes for different customer segments, and answer for measurable results from demand creation through to customer growth. The role can be based in San Francisco, New York City or Seattle.

What you'll do

• Set the global performance marketing strategy for every channel, including forecasts, plans, audience targeting and budget pacing
• Run growth campaigns from hypothesis to launch and scale, covering acquisition, activation and retention
• Build campaigns and programmes aimed at consumers, developers and businesses
• Lead self-serve and product-led B2B demand generation for Team, Enterprise and the API, and work with Enterprise Marketing and GTM on sales-assisted demand
• Work with Data Science on incrementality, holdouts, attribution, lifetime value and payback
• Run experiments and incrementality measurement, and turn the findings into playbooks that work across markets, segments and sales motions
• Work with Growth Product and Growth Engineering on top-of-funnel experiments, tracking and the marketing stack
• Get strong creative out faster with Brand, Content and Product Marketing, and take what works in core markets to international ones
• Give senior leadership clear recommendations from complex analysis, shape the long-term roadmap, and lead and grow the growth marketing team

About you

• Ten or more years in growth or performance marketing at fast-growing technology companies with a self-serve or product-led model
• Experience leading a growth marketing function, with responsibility for the team, budget and KPIs across several channels, and recent hands-on work
• A record in self-serve and product-led B2B demand generation as well as consumer growth, and of working well with enterprise marketing and sales
• Rigour about experimentation and incrementality: you check your own numbers and can hold your own with data scientists
• First-principles thinking, persistence in getting work shipped, and the ability to bring partner teams with you
• Clear writing, including explaining marketing performance to executives and non-marketers
• A technical background, or the ability to work effectively with engineering teams
• Already using AI to work faster and better, with a view on how it changes growth marketing and enthusiasm for Anthropic's mission
• A bachelor's degree or an equivalent mix of education, training and experience

Preferred

• Experience marketing to developers or other technical audiences, or on an AI product
• Experience of SEO and lifecycle as well as performance marketing
• Experience with products that have both B2C and B2B funnels
• Experience in consumer subscription businesses
• A founder background

What's on offer

• Competitive compensation and benefits
• Optional equity donation matching
• Generous holiday and parental leave
• Flexible working hours
• Office space for working alongside colleagues
• Visa sponsorship is available, though not for every role or candidate

The process

• Submit a CV or LinkedIn profile; a cover letter is optional
• Answer a "Why Anthropic?" question, with 200 to 400 words suggested
• Confirm the company's policy on AI use in applications and accept an arbitration agreement

The details

• Salary: $320,000 – $400,000
• Contract: full-time
• Location: San Francisco, New York City or Seattle; hybrid, in the office at least 25% of the time