Growth Marketing Lead - Scale AI Growth & Demand

Anthropic; San Francisco (CA); Hybrid; USD 320,000 - 400,000; Full time

Benefits offered by this job

Equity donation matching

Generous vacation

Parental leave

Flexible working hours

Office in San Francisco

Job summary

Anthropic is seeking a Growth Marketing Lead to own and scale performance marketing across self-serve and sales-assisted journeys. You will define channel strategy, develop programs for consumers, developers, and businesses, and drive measurable demand from acquisition through retention.

You will partner with Data Science, Growth Product, and GTM teams to build scalable playbooks, experiment rigorously, and grow Anthropic’s presence in global markets while advancing our mission to build

Qualifications

• 10+ years in growth or performance marketing at high-growth tech companies.
• Led a growth marketing function with budget and KPI ownership.
• Experience with self-serve and product-led B2B demand generation.
• Strong experimentation and data-driven decision making.

Responsibilities

• Own our global performance marketing channel strategy across all channels, including forecasting, planning, audience targeting, and budget pacing.
• Execute growth campaigns end-to-end across acquisition, activation, and retention, from hypothesis through launch and scale.
• Build campaigns and programs for consumers, developers, and businesses.
• Own self-serve and product-led B2B demand generation for Team, Enterprise and the API, and partner with Enterprise Marketing and GTM on sales-assisted demand.
• Partner closely with Data Science on incrementality, holdouts, attribution, lifetime value and payback.
• Drive experimentation and incrementality measurement, translating results into scalable playbooks across markets, segments, and sales motions.
• Work with Growth Product and Growth Engineering on top-of-funnel experiments, tracking and the marketing stack, so campaigns do not stop at the click.
• Work with Brand, Content and Product Marketing to get high-quality creative out much faster, and take what works in core markets international.
• Turn complex analysis into clear recommendations for senior leadership, shape the long-term roadmap, and lead and grow the growth marketing team.

Skills

Growth marketing

Performance marketing

Self-serve motion

B2B demand gen

Data collaboration

Experimentation

Cross-functional leadership

Communication skills

Technical background

AI in marketing

Education

Bachelor's degree

Job description

Anthropic is seeking a Growth Marketing Lead to own and scale performance marketing across self-serve and sales-assisted journeys. You will define channel strategy, develop programs for consumers, developers, and businesses, and drive measurable demand from acquisition through retention.

You will partner with Data Science, Growth Product, and GTM teams to build scalable playbooks, experiment rigorously, and grow Anthropic’s presence in global markets while advancing our mission to build