Growth Marketing Lead

Anthropic; New York (NY); Hybrid; USD 320,000 - 400,000; Full time

Benefits offered by this job

Competitive compensation

Equity donation matching (optional)

Generous vacation and parental leave

Flexible working hours

Office space in San Francisco

Job summary

Anthropic is seeking a Growth Marketing Lead to own and scale performance marketing across self-serve and sales-assisted journeys. You will define channel strategy, develop programs for customer segments, and own measurable impact from demand creation through customer growth.

You will drive experiments, collaborate with data science, growth product, and brand teams, and lead a team to deliver growth for Team, Enterprise, and the API.

Qualifications

• 10+ years in growth or performance marketing at high-growth tech firms with self-serve or product-led motion.
• Led a growth marketing function, owning team, budget, and KPIs across multiple channels.
• Driven self-serve and product-led B2B demand gen plus consumer growth with enterprise partner alignment.
• Rigorous about experimentation and incrementality; comfortable with data scientists.
• Strong written communication and ability to explain marketing results to executives.
• Technical background or ability to work with engineering teams.
• Experience using AI to accelerate growth marketing and alignment with Anthropic's mission.

Responsibilities

• Own global performance marketing channel strategy across all channels, with forecasting and budgeting.
• Execute end-to-end growth campaigns for acquisition, activation, and retention.
• Build campaigns for consumers, developers, and businesses.
• Lead self-serve and product-led B2B demand for Team, Enterprise and API; collaborate with Enterprise Marketing.
• Partner with Data Science on incrementality, attribution, and payback.
• Drive experimentation and scalable playbooks across markets and segments.
• Collaborate with Growth Product and Growth Engineering on funnel experiments and tracking.
• Coordinate with Brand and Product Marketing to accelerate high-quality creative and market reach.
• Synthesize analyses for senior leadership and shape long-term growth roadmap.

Skills

Growth marketing

Team leadership

Experimentation

Data collaboration

Communication

Education

Bachelor's degree

Job description

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

The Growth team helps people discover, adopt, and become successful on Claude. Product managers, engineers, designers, data scientists and marketers work together as one team across every product and plan: Pro, Max, Team, Enterprise, as well as the API for developers. Growth marketing sits within this unified Growth team, and is responsible for performance marketing, lifecycle, and SEO.

We are hiring a Growth Marketing Lead to own and scale our performance marketing efforts. This leader will define channel strategy across self-serve and sales-assisted journeys, develop programs for distinct customer segments, and own measurable impact from demand creation through customer growth.

Key responsibilities

• Own our global performance marketing channel strategy across all channels, including forecasting, planning, audience targeting, and budget pacing
• Execute growth campaigns end-to-end across acquisition, activation, and retention, from hypothesis through launch and scale
• Build campaigns and programs for consumers, developers, and businesses
• Own self-serve and product-led B2B demand generation for Team, Enterprise and the API, and partner with Enterprise Marketing and GTM on sales-assisted demand
• Partner closely with Data Science on incrementality, holdouts, attribution, lifetime value and payback
• Drive experimentation and incrementality measurement, translating results into scalable playbooks across markets, segments, and sales motions
• Work with Growth Product and Growth Engineering on top-of-funnel experiments, tracking and the marketing stack, so campaigns do not stop at the click
• Work with Brand, Content and Product Marketing to get high-quality creative out much faster, and take what works in core markets international
• Turn complex analysis into clear recommendations for senior leadership, shape the long-term roadmap, and lead and grow the growth marketing team

Minimum qualifications

• Have 10+ years in growth or performance marketing at high-growth technology companies with a self-serve or product-led motion
• Have led a growth marketing function, owning the team, budget, and KPIs across multiple channels, and have been hands-on in the work recently
• Have driven self-serve and product-led B2B demand generation as well as consumer growth, and have partnered well with enterprise marketing and sales teams
• Are rigorous about experimentation and incrementality, can pull and check your own numbers, and can hold your own with data scientists
• Reason from first principles, push through blockers and ship, and bring partner teams along while you do it
• Communicate clearly in writing and can explain marketing performance to non-marketers and executives
• Technical background or ability to work effectively with engineering teams
• Already use AI to work faster and better, have a point of view on how it changes growth marketing, and are excited about Anthropic's mission

Preferred qualifications

• Have marketed to developers or other technical audiences, or worked on an AI product
• Experience across both SEO and lifecycle, in addition to performance marketing
• Experience working on products with dual B2C and B2B funnels
• Experience working on consumer subscription businesses
• Founder background

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary: $320,000 — $400,000 USD

Logistics

Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience

Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience

Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

How we're different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We’re an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process.