Senior Growth Marketing Lead - ABM & Automation

Cobalt; Boston (MA); À distance; USD 110 000 - 130 000; Plein temps

Avantages offerts par ce poste

Competitive compensation

Equity plan

401(k) program

Medical, dental, vision insurance

Flexible paid time off

Work-from-home stipends

Résumé du poste

Cobalt is seeking a Senior Growth Marketing Manager to enhance its marketing efforts. This role focuses on developing sophisticated marketing frameworks to identify and nurture high-potential accounts.

You will work closely with sales and revenue teams, utilizing tools like Salesforce and HubSpot to guide prospects through their journey and optimize marketing efforts. Join a diverse team committed to making a significant impact in the pentesting industry.

Qualifications

• 6+ years of marketing experience with a focus on growth, demand generation, or regional marketing.
• Demonstrable expertise in account-based marketing strategies.
• Ability to interpret data for actionable insights.
• Exceptional written and verbal communication skills.

Responsabilités

• Develop and execute marketing plans for new logo acquisition and customer expansion.
• Drive multi-channel initiatives to guide prospects through the buyer journey.
• Design automated agents to streamline workflows and program delivery.
• Develop programs to nurture existing customers and drive cross-sell.

Connaissances

Growth marketing

Demand generation

B2B technology

Account-based marketing

Salesforce

HubSpot

UserGems

Analytical skills

Communication

Project management

Outils

Salesforce

HubSpot

UserGems

Description du poste

Cobalt is seeking a Senior Growth Marketing Manager to enhance its marketing efforts. This role focuses on developing sophisticated marketing frameworks to identify and nurture high-potential accounts.

You will work closely with sales and revenue teams, utilizing tools like Salesforce and HubSpot to guide prospects through their journey and optimize marketing efforts. Join a diverse team committed to making a significant impact in the pentesting industry.