Senior Growth Marketing Automation Lead

OpenGov; Chicago (IL); On-site; USD 160,000 - 181,000; Full time

Benefits offered by this job

Healthcare benefits

Flexible vacation policy

401(k) with company match

Parental leave

Job summary

OpenGov in Chicago, IL seeks a Sr. Marketing Operations Manager to steward the operating strategy for Marketing, with emphasis on Growth Marketing. You will own the martech roadmap and partner with systems teams to drive configuration and day-to-day administration.

You will collaborate with Go-To-Market leadership, Sales Operations, Customer Success, and FP&A to turn data and systems into decisions that guide pipeline and investments, and you will mentor teammates.

Qualifications

• Bachelor's degree in Business, Marketing, Analytics, or a related field, or equivalent work experience
• 8+ years of experience in marketing operations (or 5+ years with a Master's degree), including significant experience at a SaaS business and experience leading growth or demand generation operations
• A technologist at your core, with a proven record of evaluating, implementing, and evolving marketing technology, including marketing automation, CRM, analytics, and account-based marketing platforms, and the technical depth to define requirements and challenge solutions
• Experience operating across multiple marketing disciplines, such as growth marketing, creative, and communications, and building the processes that connect them
• Proven track record building funnel reporting, attribution, and dashboards, and turning complex data into actionable recommendations
• Demonstrated ability to lead cross-functional initiatives, influence senior stakeholders, and partner effectively with business systems and IT teams
• Strong written and verbal communication, including the ability to explain complex problems clearly and build consensus
• Comfortable using AI-native tools to accelerate workflows and improve efficiency.

Responsibilities

• Lead the operating strategy and roadmap for Marketing, with a primary focus on Growth Marketing, and ensure Creative and Communications are supported by consistent planning, workflow, and measurement
• Own the marketing technology roadmap and be accountable for its outcomes, defining requirements, priorities, and success measures while partnering with business systems teams who own configuration, administration, and delivery
• Continuously scout and evaluate new marketing technologies, including AI-enabled tools, and lead the business case, adoption, and change management as the stack evolves
• Design and continuously improve the demand lifecycle, from lead scoring and segmentation through nurture and handoff, to increase pipeline conversion and velocity
• Partner with Revenue Operations to define shared standards, definitions, and SLAs for lead follow-up and pipeline generation
• Define the reporting and attribution framework that gives leadership clear insight into Growth Marketing funnel performance, Creative and content impact, and Communications reach
• Establish the planning, intake, and workflow processes that connect Growth Marketing, Creative, and Communications so work is prioritized, delivered, and measured consistently
• Partner withStrategy & Analytics + FP&A to forecast and track marketing budget, spend, and return against quarterly and annual plans
• Set data strategy and standards for marketing data quality, enrichment, and segmentation, governed in partnership with business systems teams
• Influence and mentor team members and cross-functional partners, and lead high-priority cross-functional initiatives that improve efficiency and scale across Marketing, Sales, and Customer Success

Skills

Growth marketing

Marketing technology

Data-driven decisions

Reporting & analytics

Education

Bachelor's degree in Business, Marketing, Analytics, or related field

Tools

Marketing automation

CRM

Analytics

Account-based marketing platforms

Job description

OpenGov in Chicago, IL seeks a Sr. Marketing Operations Manager to steward the operating strategy for Marketing, with emphasis on Growth Marketing. You will own the martech roadmap and partner with systems teams to drive configuration and day-to-day administration.

You will collaborate with Go-To-Market leadership, Sales Operations, Customer Success, and FP&A to turn data and systems into decisions that guide pipeline and investments, and you will mentor teammates.