Growth Marketing Manager, AI-Driven Gov SaaS

OpenGov; Chicago (IL); In loco; USD 110.000 - 140.000; Tempo pieno

Descrizione del lavoro

OpenGov is seeking a Growth Marketing Manager in Chicago to own the full GTM lifecycle for SaaS offerings. You will craft positioning, run integrated campaigns, and enable sales with compelling content and go-to-market strategies.

You will collaborate with design, brand, and ops, owning outcomes end-to-end and using data to optimize performance. This hands-on role requires strategic vision and execution chops to drive pipeline.

Competenze

• 8+ years of B2B or B2G marketing experience.
• Proven track record developing and executing multi-channel campaigns.
• Strong writing and editing skills; provide examples of campaign copy, content, or messaging.

Mansioni

• Build and launch integrated multi-channel campaigns (email, paid, webinars, social, events) to drive pipeline.
• Create marketing content—emails, landing pages, ads, ebooks, customer stories, blogs—using AI tools.
• Develop GTM messaging and positioning informed by insights, sales feedback, and competitive intelligence.
• Define market segmentation, personas, and ICP for targeting across programs.
• Support ABM campaigns with Marketo and Salesforce to engage prospects across the funnel.
• Lead end-to-end product launches and enablement materials.

Conoscenze

B2B/B2G marketing

Multi-channel campaigns

Strong writing

Product positioning/GT M

Marketo

Salesforce

Strumenti

Marketing automation

Descrizione del lavoro

OpenGov is seeking a Growth Marketing Manager in Chicago to own the full GTM lifecycle for SaaS offerings. You will craft positioning, run integrated campaigns, and enable sales with compelling content and go-to-market strategies.

You will collaborate with design, brand, and ops, owning outcomes end-to-end and using data to optimize performance. This hands-on role requires strategic vision and execution chops to drive pipeline.