Senior Growth Marketing Lead, AI-Driven GovTech SaaS

OpenGov; Illinois; Sur place; USD 80 000 - 110 000; Plein temps

Résumé du poste

OpenGov is seeking a Senior Growth Marketing Specialist to own the full go-to-market lifecycle for products, features, and campaigns. You’ll shape positioning, craft integrated demand gen programs, enable sales with collateral, and measure impact, combining storytelling with data to drive pipeline and establish OpenGov as the AI and ERP leader for state and local governments.

You’ll partner with design, brand, and ops, lead end-to-end launches, develop enablement materials, and optimize

Qualifications

• 5+ years of B2B or B2G marketing experience.
• Proven track record of multi-channel campaigns driving pipeline.
• Strong writing and editing skills; provide examples of campaign copy, content, or messaging that moved the needle.
• Experience with or demonstrated ability to own product positioning, GTM strategy, launches, or messaging development.
• Hands-on proficiency with Marketo, Salesforce, and marketing automation; comfort with analytics and translating data into insights.

Responsabilités

• Build and launch integrated multi-channel campaigns to drive qualified pipeline.
• Create compelling marketing content—emails, landing pages, ads, ebooks, customer stories, blogs—leveraging AI tools daily to scale production and test variations at speed.
• Develop GTM messaging and positioning informed by customer insights, sales feedback, and competitive intelligence.
• Define market segmentation, personas, and ICP insights that inform campaign targeting and messaging across all programs.
• Support ABM campaigns and nurture strategies using Marketo and Salesforce to engage prospects across the funnel.
• Stay plugged into government, market, and competitive trends to identify campaign opportunities and inform GTM strategy and decision‑making.

Connaissances

B2B/B2G marketing

Multi-channel campaigns

Copywriting

Marketing automation

Analytics & insights

Outils

Marketo

Salesforce

Description du poste

OpenGov is seeking a Senior Growth Marketing Specialist to own the full go-to-market lifecycle for products, features, and campaigns. You’ll shape positioning, craft integrated demand gen programs, enable sales with collateral, and measure impact, combining storytelling with data to drive pipeline and establish OpenGov as the AI and ERP leader for state and local governments.

You’ll partner with design, brand, and ops, lead end-to-end launches, develop enablement materials, and optimize