Growth Marketing Automation Lead

OpenGov, Inc.; Chicago (IL); On-site; USD 160,000 - 181,000; Full time

Benefits offered by this job

Healthcare options

Flexible vacation

401(k) match

Parental leave

Wellness stipend

Professional development

Catered lunches

Job summary

OpenGov, Inc. is seeking a Sr. Marketing Operations Manager in Chicago to lead how Marketing plans, executes, and measures work across Growth Marketing, Creative, and Communications.

You will own the marketing technology roadmap and partner with business systems teams to turn data and systems into decisions that guide pipeline and investment. The role requires 8+ years in marketing operations in SaaS, plus hands-on experience with marketing automation, CRM, analytics, and ABM platforms.

Qualifications

• Bachelor's degree or equivalent work experience.
• 8+ years in marketing operations, SaaS preferred.
• Experience with marketing technology stack, including marketing automation, CRM, analytics, and ABM platforms.
• Experience operating across growth marketing, creative, and communications; building processes that connect them.
• Proven track record building funnel reporting, attribution, and dashboards.
• Ability to lead cross-functional initiatives and partner with business systems/IT teams.
• Strong written and verbal communication; able to explain complex problems and build consensus.

Responsibilities

• Lead the operating strategy and roadmap for Marketing, focused on Growth Marketing, ensuring Creative and Communications are supported by consistent planning, workflow, and measurement.
• Own the marketing technology roadmap, define requirements, priorities, and success metrics; partner with business systems teams for configuration and delivery.
• Scout and evaluate new marketing technologies (including AI-enabled tools) and lead business case, adoption, and change management as stack evolves.
• Design and improve the demand lifecycle from lead scoring and segmentation through nurture and handoff to increase pipeline velocity.
• Partner with Revenue Operations to define shared standards, definitions, and SLAs for lead follow-up and pipeline generation.
• Define the reporting and attribution framework for Growth Marketing funnel performance, content impact, and reach.

Skills

Marketing operations

Growth marketing

Campaign management

Data analytics

Cross-functional leadership

AI tools

Education

Bachelor's degree or equivalent

Tools

Marketing automation

CRM

Analytics platforms

ABM platforms

Job description

OpenGov, Inc. is seeking a Sr. Marketing Operations Manager in Chicago to lead how Marketing plans, executes, and measures work across Growth Marketing, Creative, and Communications.

You will own the marketing technology roadmap and partner with business systems teams to turn data and systems into decisions that guide pipeline and investment. The role requires 8+ years in marketing operations in SaaS, plus hands-on experience with marketing automation, CRM, analytics, and ABM platforms.