Growth Marketing Operations Lead

opengov.com; Chicago (IL); On-site; USD 160,000 - 181,000; Full time

Benefits offered by this job

Healthcare options

Flexible vacation

401(k) with match

Parental leave

Wellness stipends

HSA contributions

Professional development

Catered lunches

Job summary

OpenGov is a leader in AI and ERP solutions for governments. As Sr. Marketing Operations Manager, you will lead the operating strategy for Marketing, focusing on Growth Marketing, and own the marketing technology roadmap, partnering with business systems teams to ensure successful configuration and day-to-day administration.

You will collaborate with Go-To-Market leadership, Sales Operations, Customer Success, and FP&A to convert data and systems into decisions that guide pipeline and investment.

Qualifications

• 8+ years of experience in marketing operations, SaaS preferred.
• Experience leading growth or demand generation operations.

Responsibilities

• Lead the operating strategy and roadmap for Marketing with emphasis on Growth Marketing.
• Own the marketing technology roadmap and define requirements and success metrics.
• Scout and evaluate new marketing technologies including AI-enabled tools and drive adoption.
• Design and improve the demand lifecycle from lead scoring to handoff to increase pipeline velocity.
• Partner with Revenue Operations to define standards and SLAs for lead follow-up & pipeline generation.
• Define reporting and attribution to give leadership insight into funnel performance and content impact.
• Establish planning and workflow processes connecting Growth Marketing, Creative, and Communications.
• Forecast and track marketing budget, spend, and ROI with FP&A support.
• Set data standards for marketing data quality and segmentation.

Skills

Marketing operations

Growth marketing

Demand generation

Marketing analytics

Cross-functional collaboration

Data-driven decisions

AI-enabled tools

Education

Bachelor's degree in Business/Marketing/Analytics

Tools

Marketing automation

CRM

Analytics tools

ABM platforms

Job description

OpenGov is a leader in AI and ERP solutions for governments. As Sr. Marketing Operations Manager, you will lead the operating strategy for Marketing, focusing on Growth Marketing, and own the marketing technology roadmap, partnering with business systems teams to ensure successful configuration and day-to-day administration.

You will collaborate with Go-To-Market leadership, Sales Operations, Customer Success, and FP&A to convert data and systems into decisions that guide pipeline and investment.