Senior Growth Marketing Operations Leader

opengov.com; Chicago (IL); On-site; USD 160,000 - 181,000; Full time

Benefits offered by this job

Healthcare options

401(k) with company match

Paid parental leave

Professional development

Job summary

OpenGov is seeking a Sr. Marketing Operations Manager to lead the operating strategy for Marketing, emphasizing Growth Marketing. You will own the martech roadmap and partner with business systems teams to drive configuration and day-to-day administration.

Collaborate with Go-To-Market leadership, Sales Ops, Customer Success, and FP&A to translate data into decisions. The role requires 8+ years in marketing operations, SaaS experience, and a track record in funnel reporting, dashboards, and

Qualifications

• 8+ years of experience in marketing operations, preferably in SaaS.
• Experience leading growth or demand-generation operations.
• Proven ability to evaluate, implement, and evolve marketing technology (marketing automation, CRM, analytics).
• Experience across growth marketing, creative, and communications.

Responsibilities

• Lead the operating strategy and roadmap for Marketing with focus on Growth Marketing.
• Own the marketing technology roadmap and define requirements, priorities, and success metrics.
• Scout and evaluate new marketing technologies and drive adoption and change management.
• Design and optimize demand lifecycle from lead scoring to handoff to increase pipeline velocity.
• Partner with Revenue Ops to define standards and SLAs for lead follow-up.
• Define reporting and attribution framework for leadership insights into funnel performance.
• Establish planning and workflow processes connecting Growth Marketing, Creative, and Communications.
• Forecast and track marketing budget, spend, and ROI with FP&A.

Skills

Marketing operations

Growth marketing

Data analytics

CRM

Marketing automation

Cross-functional collaboration

Executive comms

Education

Bachelor's degree in Business/Marketing/Analytics

Tools

CRM tools

Analytics tools

Job description

OpenGov is seeking a Sr. Marketing Operations Manager to lead the operating strategy for Marketing, emphasizing Growth Marketing. You will own the martech roadmap and partner with business systems teams to drive configuration and day-to-day administration.

Collaborate with Go-To-Market leadership, Sales Ops, Customer Success, and FP&A to translate data into decisions. The role requires 8+ years in marketing operations, SaaS experience, and a track record in funnel reporting, dashboards, and