Remote-First Senior Growth Marketing Leader

Entrust

United States

Hybrid

USD 130,000 - 170,000

Full time

14 days+

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Benefits offered by this job

Career growth

Flexible work options

Collaborative culture

Job summary

Entrust is seeking a Senior Growth Marketing Manager to lead integrated growth campaigns that drive net-new logo acquisition and scalable pipeline growth. This role owns the end-to-end growth engine, defining audience-first strategies, persona activation, and selecting channels for activation while guiding cross-functional teams to measurable business impact.

The ideal candidate is a strategic, data-driven leader with expertise in campaign architecture, persona mapping, and team leadership,

Qualifications

8+ years of experience in growth marketing, demand generation, or integrated campaign management in B2B environments.
Proven expertise in campaign strategy and multi-channel execution with demonstrated pipeline and revenue impact.
Deep experience in persona development, segmentation, and content mapping across the buyer journey.
Strong understanding of paid media channels in B2B technology or cybersecurity campaigns.
Led and developed teams, including setting priorities and scaling execution.
Experience with full-funnel demand generation, lead lifecycle management, and conversion optimization.
Data-driven mindset with analytics, reporting, and campaign optimization.
Excellent cross-functional collaboration and stakeholder management skills.

Responsibilities

Define and lead integrated, multi-channel campaign strategies aligned to revenue goals, including acquisition, expansion, and lifecycle marketing.
Architect campaign frameworks connecting brand awareness, demand generation, and conversion optimization.
Partner with paid media to guide channel strategy, targeting, testing, and performance optimization across channels.
Establish scalable playbooks for repeatable campaigns across priority segments and markets.
Drive alignment with GTM leadership to map priorities to business objectives and sales motions.
Own development and activation of audience segmentation, personas, and content frameworks.
Lead demand generation programs to increase lead quality, conversion rates, and pipeline velocity.
Design and optimize multi-touch nurture strategies, digital activations, and ABM initiatives.
Collaborate with Sales to align on pipeline goals, lead definitions, and conversion expectations.
Champion a test-and-learn culture to improve performance and scale winning strategies.