Senior Marketing Analyst — Remote Data-Driven Growth

Yelp, Inc; United States; Remote; USD 89,000 - 141,000; Full time

Benefits offered by this job

Medical, vision, and dental coverage

PTO & holidays

Parental leave (up to 14 weeks)

Wellness subsidy

Work-from-home reimbursement

Flexible spending account

401(k) and ESPP

Competitive compensation

Job summary

Yelp, Inc. is seeking a Senior Analyst to drive marketing decisions that support revenue growth. You will join the Performance Marketing Team, a cross-channel group focused on email, paid ads, web marketing, brand, social, SEO, ASO, and more.

Expect collaboration with senior leaders to scale data-driven decisions across marketing channels. This is a full-time remote role based in the United States, requiring hands-on analytics using SQL, Excel, and Tableau to build and maintain KPI reporting and

Qualifications

• 2 - 5 years of relevant business experience solving analytical problems and deriving insights using quantitative approaches.
• Experience at a consulting firm, investment bank, or private equity fund, or analytical role at a fast-paced B2C or marketplace tech company.
• Superior hands-on analytic skills, including SQL, advanced Excel modeling, and Tableau dashboard building required.
• Business acumen and an enthusiasm for marketing strategy, customer segmentation, and user growth.
• Understanding of statistical significance and experience with A/B testing and experimentation for web or software.
• Exceptional problem solver with the ability to transition between detailed data and high-level insights to drive decisions.
• Proactive collaboration and communication within your team and cross-functional groups.

Responsibilities

• Enhance our marketing strategy by partnering with stakeholders to gain a deep understanding of core needs and leveraging your analytical expertise to develop scalable solutions that anticipate future needs and improve business performance.
• Become a subject matter expert on Yelp's marketing metrics and relevant data sources.
• Leverage analytical tools (Tableau, SQL, etc.) to support analytical and reporting functions.
• Build and maintain reporting for marketing KPIs, and set goals for various initiatives.
• Identify opportunities to improve or add to existing views of data, resulting in better resources for extracting learnings.
• Exercise sound business judgment and influence the direction of Yelp's business by effectively working with and communicating results to cross-functional groups.

Skills

SQL

Advanced Excel modeling

Tableau dashboarding

Marketing analytics

A/B testing

Tools

Tableau

Job description

Yelp, Inc. is seeking a Senior Analyst to drive marketing decisions that support revenue growth. You will join the Performance Marketing Team, a cross-channel group focused on email, paid ads, web marketing, brand, social, SEO, ASO, and more.

Expect collaboration with senior leaders to scale data-driven decisions across marketing channels. This is a full-time remote role based in the United States, requiring hands-on analytics using SQL, Excel, and Tableau to build and maintain KPI reporting and