Senior Growth & Lifecycle Marketing Manager

Mathys+Potestio / The Creative Party®; Culver City (CA); Hybrid; USD 93,000 - 133,000; Full time

Benefits offered by this job

PTO

Health insurance

Dental insurance

401(k)

Job summary

Mathys+Potestio / The Creative Party® in Culver City, CA is seeking a Marketing Manager – Customer Lifecycle. The role focuses on acquisition and activation across services, executing on-device and email campaigns that fuel growth through data-driven strategies and cross-functional collaboration.

You will engage with Strategy, Creative, Legal, PR, and Talent teams, managing campaigns with segmentation, behavioral triggers, and personalization to drive performance in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent practical experience.
• Background in growth marketing, lifecycle marketing, digital marketing, or performance marketing.
• Experience working in entertainment, media, or subscription-based services environments preferred.

Responsibilities

• Drive acquisition and activation through coordinated email and in-app campaigns.
• Collaborate with Strategy, Creative, Legal, PR, Talent, and other teams to execute multi-channel campaigns.
• Utilize segmentation and behavioral triggers to personalize experiences.
• Analyze post-promotion metrics and share insights to optimize future strategy.

Skills

Growth marketing

Lifecycle marketing

Campaign strategy

Data-driven decisions

Project management

Cross-functional collaboration

Education

Bachelor’s degree or equivalent

Tools

Keynote

Pages

Numbers

Word

Excel

Job description

Mathys+Potestio / The Creative Party® in Culver City, CA is seeking a Marketing Manager – Customer Lifecycle. The role focuses on acquisition and activation across services, executing on-device and email campaigns that fuel growth through data-driven strategies and cross-functional collaboration.

You will engage with Strategy, Creative, Legal, PR, and Talent teams, managing campaigns with segmentation, behavioral triggers, and personalization to drive performance in a fast-paced environment.