Growth Marketing Manager IV

Mathys+Potestio / The Creative Party®; Culver City (CA); Hybrid; USD 93,000 - 133,000; Full time

Benefits offered by this job

PTO

Health insurance

Dental insurance

401(k)

Job summary

Mathys+Potestio / The Creative Party® in Culver City, CA is seeking a Marketing Manager – Customer Lifecycle. The role focuses on acquisition and activation across services, executing on-device and email campaigns that fuel growth through data-driven strategies and cross-functional collaboration.

You will engage with Strategy, Creative, Legal, PR, and Talent teams, managing campaigns with segmentation, behavioral triggers, and personalization to drive performance in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent practical experience.
• Background in growth marketing, lifecycle marketing, digital marketing, or performance marketing.
• Experience working in entertainment, media, or subscription-based services environments preferred.

Responsibilities

• Drive acquisition and activation through coordinated email and in-app campaigns.
• Collaborate with Strategy, Creative, Legal, PR, Talent, and other teams to execute multi-channel campaigns.
• Utilize segmentation and behavioral triggers to personalize experiences.
• Analyze post-promotion metrics and share insights to optimize future strategy.

Skills

Growth marketing

Lifecycle marketing

Campaign strategy

Data-driven decisions

Project management

Cross-functional collaboration

Education

Bachelor’s degree or equivalent

Tools

Keynote

Pages

Numbers

Word

Excel

Job description

Marketing Manager – Customer Lifecycle

Summary

This role supports the Customer Lifecycle team in driving acquisition and activation across multiple Services within a large organization. The Marketing Manager will execute on-device and email campaigns that fuel growth through innovative marketing strategies, cross-functional collaboration, and data-driven decision-making.

Our Ideal Candidate

• 7+ years of experience in growth, lifecycle, or acquisition marketing
• Passion for entertainment and pop culture with a strong foundation in campaign strategy and performance marketing
• Proficient in Keynote, Pages, Numbers, Word, and Excel, with strong project management and organizational skills
• Familiar with email marketing, in-app messaging, segmentation, behavioral triggers, and personalization strategies
• Skilled in collaborating with cross-functional partners including Strategy, Creative, Legal, PR, and Talent teams
• Able to work independently and manage multiple projects simultaneously in a fast-paced, matrixed environment
• Flexible and adaptable to changing priorities, timelines, and stakeholder needs
• Strong written and verbal communication skills with exceptional presentation abilities and attention to detail
• Proactive self-starter who anticipates team needs and navigates ambiguity effectively

Job Description

In this role, you will drive acquisition and retention marketing through coordinated campaigns across email and in-app messaging channels. You’ll partner with Strategy, Creative, Legal, PR, Talent, and other cross-functional teams to execute multi-channel campaigns that align with broader business goals. This includes leveraging segmentation, behavioral triggers, and personalization; managing timelines and workflows; maintaining campaign trackers and reporting materials; and ensuring marketing assets are reviewed and approved for partner use.

You will also support campaign intake, manage change requests, conduct creative reviews (including production testing and UAT screenshots/videos), and provide ad-hoc line-of-business support as needed. Additionally, you will gather and analyze post-promotion metrics to measure success and share insights with internal stakeholders to inform optimization and future strategy.

Education And Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• Background in growth marketing, lifecycle marketing, digital marketing, or performance marketing
• Experience working in entertainment, media, or subscription-based services environments preferred

Additional Requirements

This opportunity is located in Culver City, CA and requires hybrid work.

Compensation

The pay for this W-2 position is $82.00 per hour. This position may be eligible for benefits such as PTO, health and dental insurance, and/or 401(k), depending on tenure and hours worked.

Mathys+Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and/or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.