Senior Growth Lead, Consumer Subscriptions & Conversion

Openkrill; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

One Pass Solutions, Inc. is seeking a Senior Manager, Consumer Marketing to own the full consumer conversion journey for One Pass Select. You will lead paid media, offers, and the test-and-learn roadmap to drive subscription growth and retention across channels.

You will partner with Product Marketing on brand storytelling and work with Marketing Operations to scale campaigns quickly, measuring funnel performance and optimizing CPA, ROAS and LTV across paid, lifecycle, and owned channels.

Qualifications

• 8+ years in consumer marketing with proven revenue ownership.
• Hands-on paid media experience and agency management.
• Experience designing promo/offers with pricing mechanics.
• Strong analytics, CPA/ROAS/LTV metrics and actionable insights.
• Experience building programs in fast-moving environments.

Responsibilities

• Own consumer paid media strategy and budget across channels.
• Lead promotional strategy and annual calendar; measure offer effectiveness.
• Own acquisition, retention and engagement strategies across channels.
• Own conversion analytics, CPA, funnel and subscriber retention metrics.
• Build a test‑and‑learn roadmap and translate results into decisions.
• Partner on channel partner paths and co‑marketing with BD.
• Direct creative development in line with brand standards.
• Collaborate with Marketing Ops on campaigns, martech and journeys.
• Work with Product, Digital and CX teams on website enhancements.

Skills

Paid media

Promotion strategy

Conversion analytics

Data-driven decision making

Cross-functional collaboration

Education

Bachelor’s degree or equivalent

Tools

Marketing automation

CRM platforms

Web analytics tools

Job description

One Pass Solutions, Inc. is seeking a Senior Manager, Consumer Marketing to own the full consumer conversion journey for One Pass Select. You will lead paid media, offers, and the test-and-learn roadmap to drive subscription growth and retention across channels.

You will partner with Product Marketing on brand storytelling and work with Marketing Operations to scale campaigns quickly, measuring funnel performance and optimizing CPA, ROAS and LTV across paid, lifecycle, and owned channels.