Senior Growth Lead, B2B SEM & Paid Search

Rippling; San Francisco (CA); Hybrid; USD 196,000 - 245,000; Full time

Job summary

Rippling is seeking a Growth Lead, SEM to drive qualified pipeline and revenue growth through paid search. This senior individual contributor role reports to the Director of Search Marketing and owns end-to-end strategy across Google Ads and Microsoft Ads, initially focused on Rippling’s Finance and IT products.

You will partner with Marketing, Sales, Analytics, and Growth Operations, mentor teammates, and raise the team’s capabilities by implementing frameworks and AI-assisted workflows to

Qualifications

• Substantial B2B SEM experience with ownership of paid search programs.
• Experience with sales-assisted acquisition and longer buying cycles.
• Advanced knowledge of Google Ads and Microsoft Ads, including bidding and reporting.
• Ability to own strategy, roadmap, and deliver results in complex environments.
• Experience using CRM data and offline conversions for bidding decisions.
• Strong Excel/Sheets skills and ability to query data (SQL) and use AI tools.
• Excellent communication and stakeholder management for technical and nontechnical audiences.
• Leadership through expertise with mentoring and process improvement.

Responsibilities

• Own SEM strategy, planning, and hands-on execution for your product portfolio.
• Translate objectives into annual plans and quarterly priorities.
• Allocate budgets based on marginal returns and opportunity costs.
• Design tests to measure incrementality across bidding and landing pages.
• Improve CRM integration, offline conversions, and reporting for longer sales cycles.
• Enhance account architecture and automation with clear hypotheses and controls.
• Improve acquisition funnel messaging, landing pages, and lead quality.
• Communicate opportunities and risks to stakeholders and align priorities.
• Mentor teammates and raise execution standards with repeatable workflows.

Skills

B2B SEM experience

Platform expertise

Independent ownership

Investment judgment

Measurement expertise

Analytical fluency

Communication & stakeholder management

Leadership through expertise

Tools

SQL

Excel/Sheets

Google Analytics

Google Tag Manager

AI tools

Job description

Rippling is seeking a Growth Lead, SEM to drive qualified pipeline and revenue growth through paid search. This senior individual contributor role reports to the Director of Search Marketing and owns end-to-end strategy across Google Ads and Microsoft Ads, initially focused on Rippling’s Finance and IT products.

You will partner with Marketing, Sales, Analytics, and Growth Operations, mentor teammates, and raise the team’s capabilities by implementing frameworks and AI-assisted workflows to